Pantaloons, one of India’s most loved fashion brands, has welcomed actor and style icon Samantha Ruth Prabhu as its first-ever brand ambassador. To celebrate, the brand has launched its festive campaign ‘Spark Your Imagination’, encouraging shoppers to create their own unique fashion stories. The campaign highlights confidence, creativity, and personal expression, with Samantha leading the journey as a true fashion trendsetter who embodies versatility and bold style.
The festive film featuring Samantha showcases glowing lanterns, blooming flowers, and sparkling nights, reflecting how fashion can inspire imagination and individuality. Teresa Sebastian and Dimple Parmar, creatives at Talented, explained that fashion is personal, and ‘Spark Your Imagination’ encourages everyone to make style their own. The campaign will be promoted across television, digital platforms, social media, and in stores, offering a full and immersive festive fashion experience.