bigbasket, a Tata Enterprise, reported record Independence Day 2025 sales, driven by patriotic merchandise and rapid 10-minute deliveries. Sales of tricolour stoles and dupattas rose 45%, flags 35%, and badges and wristbands 51%, contributing to a 42% overall jump in patriotic products compared to last year.
The company also boosted electronics sales, offering the iPhone 16 at ₹67,990—India’s lowest price—delivered in as little as 13 minutes.
Chief Buying & Merchandising Officer Seshu Kumar said the surge reflected evolving celebrations where tradition meets technology, with customers embracing both patriotic symbols and unbeatable festive deals.