The Advertising Agencies Association of India (AAAI) has announced Prasoon Joshi celebrated advertising visionary, poet-lyricist, and CEO & CCO of McCann Worldgroup India as the recipient of the AAAI Lifetime Achievement Award 2025.
Established in 1988, the award is the highest recognition in Indian advertising, celebrating leaders who have shaped the industry through decades of creative excellence, leadership, and integrity.
With nearly three decades of transformative work, Joshi has been instrumental in redefining India’s advertising narrative with his culturally rooted, emotionally resonant storytelling. His contributions extend beyond advertising into Indian cinema, where his lyrics and screenwriting have earned national acclaim, including the Padmashri one of the highest civilian honours.
AAAI President Srinivasan K Swamy praised Joshi as one of the most inspiring creative leaders of the era, while Jaydeep Gandhi, Chairman of the Award Committee, highlighted his rare blend of artistic sensitivity and commercial success.
The award will be presented at a special ceremony in the coming weeks.
Past recipients include industry stalwarts such as Piyush Pandey, Sam Balsara, Shashi Sinha, Alyque Padamsee, and Madhukar Kamath. The AAAI, founded in 1945, continues to champion the growth and professionalism of India’s advertising ecosystem.