Publicis Groupe has confirmed that Publicis India will be integrated into BBH as part of the Indian market’s implementation of the global Leo Constellation model, while the Publicis group brand continues to operate in the country.
According to a spokesperson for Publicis Groupe India, the move aligns with the flexibility built into the Leo Constellation when it was introduced globally last year, allowing markets to adapt their creative structures to local requirements.
“Publicis remains our group brand in India, and we continue to be deeply committed to our creative agency brands, including Leo, Saatchi & Saatchi and BBH,” the spokesperson said. “The Leo Constellation was designed to offer markets the freedom to tailor their operating models to suit local needs.”
As part of this market-specific restructuring, Publicis India will be folded into BBH, consolidating creative capabilities while preserving continuity across the group’s agency portfolio. The company emphasised that the change is intended to strengthen creative output and collaboration rather than dilute individual brand identities.
The spokesperson added that the focus remains on delivering stronger creative firepower and consistent value to clients, fully aligned with Publicis Groupe’s global creative architecture.
The Leo Constellation was introduced to simplify Publicis Groupe’s global creative organisation and encourage greater cross-market collaboration. In India, the decision to align Publicis more closely with BBH reflects a strategic push toward tighter creative integration, operational efficiency, and enhanced client outcomes in an increasingly competitive advertising landscape.
The move also highlights Publicis Groupe’s broader approach of balancing global frameworks with local autonomy, enabling high-growth markets like India to evolve structures that best support clients, talent, and long-term business goals.