Scribbld, a Mumbai-based creative and digital agency, has won the digital and social media mandate for Foot Locker India. The agency will manage the brand’s digital presence and craft social-first campaigns to fuel its growth, with the account handled from its Mumbai office.
Foot Locker India, launched in New Delhi last year, operates offline with Metro Brands and online through Nykaa Fashion. Founded in 2020 by Kajol Bheda, Scribbld has worked with brands like Amazon, Nykaa, and Flipkart, and recently expanded to the UAE. Bheda called the Foot Locker partnership a key milestone, aiming to deliver impactful, audience-driven campaigns.