Smartly, an AI-powered advertising platform, has integrated with Spotify Ads Manager, enabling brands and agencies to run Spotify audio and video campaigns alongside other digital channels directly within Smartly.
The partnership combines Spotify’s engaged audience with Smartly’s AI-driven creative tools, real-time optimization, and cross-channel measurement. Advertisers can quickly build Spotify-ready ads using GenAI and templates, repurpose social assets, and manage budgets with AI-guided allocation.
Spotify’s platform offers incremental reach beyond social and TV, while pairing audio and video campaigns can significantly boost purchase intent. With this integration, marketers gain a unified view to plan, execute, and optimize campaigns across channels in real time.
The integration will soon be available to all Smartly customers.