Snap Inc., parent of Snapchat, has appointed Antoine Challita as UAE Country Head to lead business strategy, revenue growth, and partnerships while strengthening its MENA presence.
Challita, who joined Snap in 2019, has been instrumental in expanding its UAE operations and serving a wide range of brands and creators. His appointment highlights Snap’s long-term commitment to the UAE, one of its most engaged markets globally.
With over 20 years of experience at UM and OMD, working with major global brands, Challita brings strong regional expertise. He aims to help partners tap into Snap’s brand and performance solutions, supporting the UAE’s digital economy and creative ecosystem.