Thermocool Home Appliances has appointed Saif Ali Khan as brand ambassador for its cooler division, covering desert, room, and portable coolers. The two-year partnership aims to refresh the brand’s image with high-profile campaigns, digital engagement, and nationwide activations, especially ahead of the summer season.
Company leaders said Saif’s style, credibility, and mass appeal align with Thermocool’s philosophy of blending performance with design. The collaboration marks a key step in strengthening Thermocool’s position as a trusted, aspirational name in India’s cooling solutions market.