TollBit, a platform helping publishers and creators monitor, manage, and monetize AI use of their content, has appointed Harsha Subramaniam as Head of Partnerships, India. He will report to Josh Stone and lead growth in India, now the largest market for ChatGPT globally.
TollBit’s solutions address challenges from AI tools scraping content without credit or payment, offering features like bot tracking, secure endpoints, and its Bot Paywall, which saw 20x higher activity in 2025.
Subramaniam, with over 25 years of media and tech experience at Meta, Bloomberg, and CNBC, will drive partnerships with publishers, creators, and platforms. TollBit already works with over 3,000 global content partners and collaborates with cybersecurity firms like DataDome, Human Security, and Fastly.