Truecaller Ads has launched Truecaller Play, a new suite of interactive, video-first ad formats designed to engage mobile users within the Truecaller app. Building on existing solutions like Roadblock and Masthead, Play offers rich media ads that appear during key moments of user attention, supported by Truecaller’s first-party data for precise targeting.
With over 10,000 global advertisers and 5 billion daily impressions, Truecaller aims to enhance mobile ad experiences through seamless integration and custom creative support. Truecaller Play allows brands to connect with users more meaningfully, combining trust, utility, and impact.