TTK Healthcare has appointed BC Web Wise as the digital agency for MsChief, its female-centric pleasure brand. The move, following a multi-agency pitch, aims to strengthen MsChief’s digital presence with communication that is culturally sensitive, authentic, and empowering.
A pioneer in India’s sexual wellness space through brands like Skore and Eva, TTK Healthcare is expanding its focus on inclusivity and female-led conversations around intimacy and self-care.
BC Web Wise, known for its expertise in sexual wellness and lifestyle categories, will help build MsChief’s digital voice with empathy and confidence. “Our goal is to make women feel spoken to, not spoken at,” said Anuja Bharadwaj, Associate Creative Director, BC Web Wise.
Arjun Siva, Sr. DGM – Digital Marketing & eCommerce, TTK Healthcare, said the partnership combines “fresh thinking with seasoned expertise” to shape the next phase of MsChief’s growth.
With India’s sexual wellness market projected to surpass USD 2 billion by 2033, MsChief represents TTK’s strategic step toward normalising conversations around female pleasure, confidence, and self-expression.