Lowe Lintas has won the creative mandate for Tuborg in India after a multi-agency pitch. The account, managed from the agency’s Gurgaon office, will focus on crafting integrated communication and culturally relevant storytelling aimed at youth.
Part of the Carlsberg Group, Tuborg is known for its vibrant identity and deep ties with youth culture and music. The brand aims to stay ahead by aligning with evolving social trends. Lowe Lintas will leverage its expertise in youth and lifestyle brands to build narratives that go beyond advertising and drive cultural conversations.