Science-led beauty brand WishCare has reached a ₹300 crore annual run rate and ₹200 crore in revenue for FY 2024–25, marking a 10x growth in just two years. Founded by Stuti, Ankit, and Ayush Kothari, the brand focuses on biomimetic, multifunctional formulations and has built a loyal base of over 5 million customers across India.
Backed by Unilever Ventures, WishCare has become a category leader on platforms like Amazon, Nykaa, and Flipkart with products like Hair Growth Serums and SPF Lip Balms. Now profitable and scaling fast, the brand is expanding its omnichannel footprint and gearing up for global markets.