MakeMyTrip teams up with Zomato to serve food on trains.
MakeMyTrip has partnered with Zomato to offer train passengers meals delivered directly to their seats at over 130 stations, with access to 40,000+ restaurant partners. The initiative builds on the…
WhatsApp launches payments, AI, and business tools in India.
At its second annual Business Summit in Mumbai, WhatsApp introduced a host of new features aimed at helping businesses in India strengthen customer connections, simplify operations, and drive growth. The…
Apollo Tyres becomes lead sponsor of Indian cricket teams till 2028.
BCCI has announced Apollo Tyres as the new lead sponsor of the Indian men’s and women’s cricket teams across all formats until March 2028, replacing Dream11. This marks Apollo Tyres’…
Cleartrip launches festive campaign ‘Prices Jo Karde Sabki Chhutti’.
Cleartrip, part of Flipkart, has launched its festive travel campaign for The Big Billion Days 2025 with the tagline “Prices jo karde sabki chhutti.” The brand is offering luxury stays…
LinkedIn appoints McCann as global creative agency.
LinkedIn has appointed McCann as its new global creative agency of record, marking another shift in its marketing strategy under CMO Jessica Jensen. The move follows LinkedIn’s media account transition…
Myntra teams up with SUGAR Cosmetics to launch Gen-Z brand Molten Beauty.
Myntra has partnered with SUGAR Cosmetics to launch Molten Beauty, a Gen-Z-focused skincare-makeup hybrid brand that blends skincare benefits with expressive makeup. The vegan, cruelty-free range is designed around a…
Communication Casa bags integrated marketing mandate for Let’s Konstruct.
Let’s Konstruct, a B2B platform for the construction materials supply ecosystem, has appointed Communication Casa as its PR and communications partner. The mandate covers brand visibility, market positioning, media relations,…
Milan Nakrani promoted to Head of Media at VML.
Milan Nakrani has been elevated to Head of Media at VML (WPP), marking a new milestone in his 14-year career in media strategy, performance marketing, and digital campaigns. In his…
Unilever names Srinivas Phatak as CFO.
Unilever PLC has appointed Srinivas Phatak as Chief Financial Officer and member of its Board and Leadership Executive, effective immediately. Phatak, who previously served as Deputy CFO and Group Controller,…
Siju Prabhakaran promoted to Chief Business Officer, ZEE5 India & Global.
Zee Entertainment Enterprises has elevated Siju Prabhakaran, Chief Cluster Officer – South, to Chief Business Officer, ZEE5 India & Global. With over two decades at ZEEL, Prabhakaran has been instrumental…
Crompton Greaves Consumer Electricals names Sundaram Damodarannair as Chairman.
Crompton Greaves Consumer Electricals has appointed Sundaram Damodarannair as Chairman of the Board (Non-Executive, Non-Independent Director), effective September 18, 2025. With over four decades of experience in finance, operations, and…
VML and Hero MotoCorp Launch ‘Naye Indian ki Deluxe Bike’ Campaign, Celebrating India’s Progressive Spirit
India, 16th September 2025: VML, the global brand and digital transformation agency, has conceptualized a powerful new campaign for Hero MotoCorp’s HF Deluxe Pro, a motorcycle that has long been…
Wrogn and Ibrahim Ali Khan Launch New Campaign: Wrogn. But Real.
Bangalore, 16th September 2025: Wrogn, one of India’s largest youth fashion brands from Aditya Birla’s TMRW, unveiled its newest campaign with Bollywood actor Ibrahim Ali Khan, today. Titled “Wrogn. But…
Pee Safe Launches New DVC to Shape India’s Hygiene Habits with ‘Hygiene Ki Aadat Banao, Pee Safe Ke Saath’
Pee Safe, India’s leading hygiene and wellness brand, is shaping India’s hygiene habits with its latest Digital Video Campaign (DVC), “Hygiene Ki Aadat Banao, Pee Safe Ke Saath.” This campaign…
Zoher Kapuswala to lead Ferrero India’s marketing across portfolio.
Ferrero India has expanded Zoher Kapuswala’s mandate, appointing him to lead marketing across its full portfolio — Ferrero Rocher, Nutella, Tic Tac, and Kinder — effective September 1, 2025. The…
Cadbury Dairy Milk launches Milkinis, a new crème-filled bar in India.
Cadbury Dairy Milk’s Milkinis launch marks a strategic expansion of its portfolio to capture India’s impulse-snacking market. With its lighter, creamier format, the product is designed to appeal to younger…
The Advertising Club elects Dheeraj Sinha as its President.
The Advertising Club has announced its Managing Committee for 2025–26 at its 71st AGM in Mumbai, electing Dheeraj Sinha, CEO – FCB India & South Asia, as President. The new…
Dentsu Creative Webchutney creates Bhima’s RaasLeela — a dreamy ode to timeless love.
Dentsu Creative Webchutney and Bhima Gold’s RaasLeela campaign brings together mythology, art, and jewellery design in an evocative cinematic experience. By weaving the narrative of Radha and Krishna’s divine love,…
India Today Group teams up with CAMB.AI for AI-driven multilingual news translation.
India Today Group (ITG) has partnered with CAMB.AI to launch AI-powered multilingual news translation, marking the first global collaboration of its kind in news media. The partnership will help ITG…
Vertoz bags communications mandate for XLRI Jamshedpur.
Vertoz Limited has secured the communication mandate for XLRI Jamshedpur, one of India’s leading B-schools. The year-long partnership will cover PR, content, and digital strategy, evolving from an earlier one-time…
Pizza Hut India promotes Manish Guptaa to CMO.
Pizza Hut India has elevated Manish Guptaa to Chief Marketing Officer, where he will oversee marketing and branding to strengthen the brand’s relevance and connect with younger audiences. He will…
Flipkart names Rajarshi Guin to lead Home & Furniture growth.
Flipkart has appointed Rajarshi Guin as Vice President for its Home & Furniture category. He will drive growth and execution excellence across the segment. With 18 years of e-commerce experience,…
Times Network names NKN Media FZC exclusive ad sales partner in ME.
Times Network has appointed NKN Media FZC as its exclusive ad sales partner in the Middle East for the international feeds of TIMES NOW, ET NOW, and ZOOM, available on…
WPP Media names Sushant Mishra growth lead for North.
WPP Media has appointed Sushant Mishra as Growth Lead – North, where he will head the region’s Growth Cluster. He will focus on solutions-led strategies that leverage media, technology, and…
Penske Media sues Google, calling AI summaries a threat to publishing.
Google is being sued by Penske Media Corporation (PMC), owner of Rolling Stone, Variety, Billboard, and other outlets, over its AI Overviews feature. PMC alleges Google illegally uses publisher content…
CRED’s new Gambhir ad is bizarre, even by their standards.
CRED’s latest ad featuring Gautam Gambhir pushes absurdity to new levels — an AI-made film where a head on an ice cream cone kisses Gambhir and morphs into a giant…
OpenAI launches ‘Grove’ to support early-stage AI talent.
OpenAI has launched OpenAI Grove, a new program to support early-stage AI talent even before they have a concrete startup idea. Unlike traditional accelerators, Grove is designed for individuals curious…
SEBI board clears IPO rule changes, adds investor-friendly measures.
SEBI, in its 211th board meeting in Mumbai, approved a wide range of reforms to ease business, attract investors, and strengthen market governance. Key measures include relaxed IPO norms for…
Criteo becomes Google’s first onsite retail media partner.
Criteo has announced a new integration with Google, becoming its first onsite retail media partner. The partnership will initially launch as a limited beta for select customers in the Americas…
Paramount and Skydance consider takeover bid for Warner Bros. Discovery.
Paramount Skydance Corp., led by David Ellison, is reportedly preparing a cash-based bid to acquire Warner Bros. Discovery, with financial backing likely from the Ellison family. If successful, the deal…