boAt launches the loudest PartyPal 700 speaker to celebrate the most unfiltered show of the year – The Ba***ds of Bollywood on Netflix
New Delhi, 24th September 2025: Aryan Khan’s first directorial venture; The Ba***ds of Bollywood produced by Red Chillies Entertainment isn’t just a series – it’s a cheeky, no-holds-barred toast (and…
Paragon Celebrates Festive Togetherness in New Diwali Campaign
Paragon Footwear has launched a new Diwali campaign that celebrates family bonds, laughter, and the beauty of festive imperfections. Conceptualised by Tumeriq Integrated Marketing Solution, the film uses a visual-first…
Kaya’s new campaign with Fatima Sana Shaikh promotes science-led skincare over beauty fads.
Marico has launched a new Kaya campaign with brand ambassador Fatima Sana Shaikh, urging consumers to move past beauty fads and trust science-backed skincare. In the films, Fatima promotes Kaya’s…
WPP Media Appoints Devyani Bhaskar as Associate Director
WPP Media has appointed Devyani Bhaskar as its new Associate Director, effective September 2025. Based in Gurugram, she brings over a decade of experience in integrated media planning and brand…
Own Your Body announces Hrithik Roshan as its Brand Ambassador
India, 24th September 2025: Own Your Body (OYB), a progressive nutraceutical brand founded by Rama Krishna Reddy, Ravi Krishna Reddy, and Srinivas Reddy, has announced the appointment of actor and…
Vi-John rolls out Ranbir Kapoor campaign: “Be Original, Not a Copy”
Vi-John, India’s leading shaving cream brand, has launched a new campaign with Ranbir Kapoor titled “Photocopy Nahi, Original Dikho.” The campaign highlights grooming as a way of expressing individuality and…
Swiggy sells 12% Rapido stake to Prosus, Westbridge for ₹2,399 crore.
Swiggy has sold its entire 12% stake in Rapido for ₹2,399 crore to Prosus and WestBridge Capital. Prosus picked up shares worth ₹1,968 crore, while WestBridge bought ₹431 crore. The…
Kotak Mahindra Group Appoints dentsu X India as Media Partner
Kotak Mahindra Group has appointed dentsu X India as its media partner, marking a significant step in its mission to make finance not only accessible but also engaging for India’s…
Rare Rabbit teams up with Zepto for 10-minute premium fashion delivery
The House of Rare has partnered with Zepto to deliver premium fashion in just 10 minutes, starting with Rare Rabbit menswear in Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, and Pune. The…
Meghana HS appointed Group Head – Digital at WPP Media
WPP Media has elevated Meghana HS to Group Head – Digital, based in Bengaluru. She has been with the company for nearly three years, most recently as Manager – Digital…
Arrow appoints Vedang Raina and Khushi Kapoor as brand ambassadors
Arrow, the 170-year-old premium clothing brand, has signed actors Vedang Raina and Khushi Kapoor as brand ambassadors to connect with a new generation of consumers. Vedang represents Arrow’s confident and…
Shalimar Paints launches new product lines for a new era of innovation
Shalimar Paints, a 120-year pioneer in India’s paint industry, has launched three new products combining beauty, durability, and sustainability—Hero Insignia Luxury Interior Emulsion, Hero Weatherguard 12 Luxury Exterior Emulsion, and…
PR Professionals Secures PR Mandate for AVIS India to Strengthen the Global Mobility Brand’s Presence in the Country
Gurugram, September,23rd, 2025: PR Professionals (PRP), India’s leading integrated communications firm and the flagship of PRP Group, has been awarded the public relations mandate for AVIS India, the country’s only…
Dezerv names Susmit Patodia Group Head for next growth phase
Dezerv, a leading wealth management firm, has appointed Susmit Patodia as Group Head (Business and New Initiatives) to drive its next phase of growth, with a target of ₹5 lakh…
Prosperr.io names Saibal Biswas Chief Growth Officer
Prosperr.io, the AI-powered tax and payroll solutions platform, has appointed Saibal Biswas as Chief Growth Officer to lead its next phase of expansion. With over 20 years of experience across…
TechnoSport rolls out Durga Pujo campaign ‘Fit for Pujo’, featuring acclaimed Bengali actor Bhaswar Chatterjee, powering its East India expansion into hyperdrive
National, September, 23, 2025: TechnoSport, India’s fastest-growing activewear brand, has launched its festive Durga Pujo campaign film, ‘Fit for Pujo’, alongside the opening of two Exclusive Brand Outlets (EBOs) in…
AB InBev, Netflix announce global partnership
AB InBev and Netflix have announced a global partnership to create immersive, culture-driven experiences that connect beer with entertainment. The collaboration will feature co-marketing campaigns, content integrations, limited-edition packaging, and…
Zebronics’ New Campaign with Hrithik Roshan Redefines Home Entertainment
Chennai | September 23rd , 2025- Zebronics, India’s iconic tech brand has launched its newest ad-film with the charismatic – Hrithik Roshan. This is a bold yet playful ode to…
Hawk by Azerion and Adsquare expand global partnership.
Hawk by Azerion and Adsquare have expanded their strategic partnership into new markets including Latin America, the Middle East, the US, and additional European countries. The collaboration gives advertisers access…
Nitin Guleria named Head of Media at Mars.
Mars has appointed Nitin Guleria as Head of Media, effective September 2025. With over 15 years of experience in media, marketing, and communications, he will be responsible for strengthening the…
Shakti Upadhyay joins Bajaj Auto as VP – Brands.
After seven years with Kia India, Shakti Upadhyay has joined Bajaj Auto as Vice President – Brands. He will lead the Sports Motorcycle category, including Pulsar and Dominar. Upadhyay said…
Kartik Aaryan stars in Alstone’s new premium cladding TVC, ‘Think Cladding, Think Alstone’.
Alstone has launched a new TVC featuring Bollywood star Kartik Aaryan to promote its premium cladding range, under the tagline “Think Cladding, Think Alstone.” The campaign highlights Alstone’s innovative and…
Castrol India introduces Helmet Cleaner, broadening its Auto Care range.
Castrol India has launched the All-in-One Helmet Cleaner, expanding its Auto Care portfolio. Designed for two-wheeler riders, the foam spray cleans both the inside and outside of helmets, offers 99.99%…
boAt rings in the festive season with creator-studded ‘Upgrade to boAt’ campaign
22nd September 2025, New Delhi: boAt, India’s No.1 audio wearables brand, has launched its latest festive campaign ‘Upgrade to boAt’, a creator-led initiative designed to inspire consumers to celebrate with…
Bobby Deol plays a godman in Britannia’s new choco tarts ad.
Britannia Pure Magic has launched The New Temptation campaign, introducing Choco Tarts as the latest addition to its choco portfolio alongside Choco Lush, Choco Frames, and Choco Stars. Available in…
Dentsu Creative Isobar names Dhruv Tiwari, Zubin Jauhari as Group ECDs.
Dentsu Creative Isobar has appointed Dhruv Tiwari and Zubin Jauhari as Group Executive Creative Directors, reporting to CCO Abhijat Bharadwaj. They will lead creative direction across the agency’s brand portfolio,…
After Gambhir, Farah Khan stars in Cred’s quirky AI ad.
Cred’s new ad stars Farah Khan, who watches her face melt into a grotesque chocolate mess, following Gautam Gambhir’s earlier surreal encounters with an ice cream cone and a gorilla.…
Oneindia appoints Sushant Yattam as Business Head, Video to drive video-led growth.
Oneindia has appointed Sushant Yattam as Business Head – Video to drive revenue growth, business expansion, and opportunities in the digital video space. With over 15 years of experience at…
Amazon Great Indian Festival begins for Prime members on Sep 22
Amazon has announced a range of exclusive benefits for Prime members during the Great Indian Festival 2025, starting with early access on September 22. Members will enjoy Prime Festive Offers…
Sachin Dhir named Head of Digital at VML India
Sachin Dhir has taken on a new leadership role as Head – Digital at VML India, marking a significant career milestone after an impressive journey in the advertising and digital…