Pee Safe Launches New DVC to Shape India’s Hygiene Habits with ‘Hygiene Ki Aadat Banao, Pee Safe Ke Saath’
Pee Safe, India’s leading hygiene and wellness brand, is shaping India’s hygiene habits with its latest Digital Video Campaign (DVC), “Hygiene Ki Aadat Banao, Pee Safe Ke Saath.” This campaign…
Zoher Kapuswala to lead Ferrero India’s marketing across portfolio.
Ferrero India has expanded Zoher Kapuswala’s mandate, appointing him to lead marketing across its full portfolio — Ferrero Rocher, Nutella, Tic Tac, and Kinder — effective September 1, 2025. The…
Cadbury Dairy Milk launches Milkinis, a new crème-filled bar in India.
Cadbury Dairy Milk’s Milkinis launch marks a strategic expansion of its portfolio to capture India’s impulse-snacking market. With its lighter, creamier format, the product is designed to appeal to younger…
The Advertising Club elects Dheeraj Sinha as its President.
The Advertising Club has announced its Managing Committee for 2025–26 at its 71st AGM in Mumbai, electing Dheeraj Sinha, CEO – FCB India & South Asia, as President. The new…
Dentsu Creative Webchutney creates Bhima’s RaasLeela — a dreamy ode to timeless love.
Dentsu Creative Webchutney and Bhima Gold’s RaasLeela campaign brings together mythology, art, and jewellery design in an evocative cinematic experience. By weaving the narrative of Radha and Krishna’s divine love,…
India Today Group teams up with CAMB.AI for AI-driven multilingual news translation.
India Today Group (ITG) has partnered with CAMB.AI to launch AI-powered multilingual news translation, marking the first global collaboration of its kind in news media. The partnership will help ITG…
Vertoz bags communications mandate for XLRI Jamshedpur.
Vertoz Limited has secured the communication mandate for XLRI Jamshedpur, one of India’s leading B-schools. The year-long partnership will cover PR, content, and digital strategy, evolving from an earlier one-time…
Pizza Hut India promotes Manish Guptaa to CMO.
Pizza Hut India has elevated Manish Guptaa to Chief Marketing Officer, where he will oversee marketing and branding to strengthen the brand’s relevance and connect with younger audiences. He will…
Flipkart names Rajarshi Guin to lead Home & Furniture growth.
Flipkart has appointed Rajarshi Guin as Vice President for its Home & Furniture category. He will drive growth and execution excellence across the segment. With 18 years of e-commerce experience,…
Times Network names NKN Media FZC exclusive ad sales partner in ME.
Times Network has appointed NKN Media FZC as its exclusive ad sales partner in the Middle East for the international feeds of TIMES NOW, ET NOW, and ZOOM, available on…
WPP Media names Sushant Mishra growth lead for North.
WPP Media has appointed Sushant Mishra as Growth Lead – North, where he will head the region’s Growth Cluster. He will focus on solutions-led strategies that leverage media, technology, and…
Penske Media sues Google, calling AI summaries a threat to publishing.
Google is being sued by Penske Media Corporation (PMC), owner of Rolling Stone, Variety, Billboard, and other outlets, over its AI Overviews feature. PMC alleges Google illegally uses publisher content…
CRED’s new Gambhir ad is bizarre, even by their standards.
CRED’s latest ad featuring Gautam Gambhir pushes absurdity to new levels — an AI-made film where a head on an ice cream cone kisses Gambhir and morphs into a giant…
OpenAI launches ‘Grove’ to support early-stage AI talent.
OpenAI has launched OpenAI Grove, a new program to support early-stage AI talent even before they have a concrete startup idea. Unlike traditional accelerators, Grove is designed for individuals curious…
SEBI board clears IPO rule changes, adds investor-friendly measures.
SEBI, in its 211th board meeting in Mumbai, approved a wide range of reforms to ease business, attract investors, and strengthen market governance. Key measures include relaxed IPO norms for…
Criteo becomes Google’s first onsite retail media partner.
Criteo has announced a new integration with Google, becoming its first onsite retail media partner. The partnership will initially launch as a limited beta for select customers in the Americas…
Paramount and Skydance consider takeover bid for Warner Bros. Discovery.
Paramount Skydance Corp., led by David Ellison, is reportedly preparing a cash-based bid to acquire Warner Bros. Discovery, with financial backing likely from the Ellison family. If successful, the deal…
Amazon Now expands to Mumbai after 25% monthly growth in daily orders.
Amazon has expanded its 10-minute delivery service, Amazon Now, to Mumbai after strong adoption in Bengaluru and Delhi. The service delivers groceries, personal care, electronic accessories, and festive supplies within…
WPP Media names Cal Knight Global Media Lead for WPP Open X, handling Coca-Cola.
WPP Media has appointed Cal Knight as Global Media Lead for WPP Open X, its integrated team dedicated to The Coca-Cola Company. Knight, who has over 20 years of experience…
Instamart features Ajay Devgn’s split act again, this time for discounts.
Instamart has announced its first annual festive mega sale, Quick India Movement 2025, running from September 19 to 28 on Instamart and Swiggy apps, with discounts of 50–90% across electronics,…
boAt Ropes in Hip-Hop Rap Icon KR$NA as its Newest Brand Ambassador
12th September, New Delhi: boAt, India’s No.1 audio wearables brand, is proud to announce its partnership with acclaimed hip-hop rap artist KR$NA as its newest brand ambassador. Known for his…
SW Network Makes iPhone Season Unmissable Ahead of Flipkart’s Big Billion Days
New Delhi, September 2025: SW Network has partnered with Flipkart to launch a nationwide pre-buzz campaign announcing the arrival of iPhone Season on Big Billion Days. The objective was clear:…
Ravish Kumar Chaubey Appointed Head of Marketing at Kult
Gurgaon, India, 12th September 2025: Kult, one of India’s fastest-growing beauty and skincare commerce platforms, today announced the appointment of Ravish Kumar Chaubey as its Head of Marketing. In this…
WPP Media names Yugam Pant Managing Partner – Team MFG to head Google India account.
WPP Media has appointed Yugam Pant as Managing Partner – Team MFG to lead the Google India account and join the WPP Media Leadership Council. With 17 years of experience…
Bumrah stars in L&T Finance’s Swift two-wheeler loan TVC.
L&T Finance has launched its new TVC, ‘Just Zoom Two-wheeler Loans’, featuring brand ambassador Jasprit Bumrah. The campaign tagline, ‘Bumrah Ki Speed Par’, highlights the brand’s promise of instant approvals…
Priyadarshan Garg appointed CBO at IDPL to lead growth and strategy.
IndiaDotcom Digital Private Limited (IDPL), the digital arm of Zee Media Corporation Limited, has appointed Priyadarshan Garg as Chief Business Officer to drive digital transformation, strategy, and revenue growth. With…
Marico fully acquires True Elements for ₹138 crore.
Marico Limited has acquired the remaining 46.02% stake in HW Wellness Solutions, owner of health foods brand True Elements, for up to ₹138 crore, taking its ownership to 100%. The…
Scribbld bags digital & social media mandate for Foot Locker India
Scribbld, a Mumbai-based creative and digital agency, has won the digital and social media mandate for Foot Locker India. The agency will manage the brand’s digital presence and craft social-first…
Dentsu Creative names John Mescall Global Chief Creative Partner
Dentsu Creative has appointed John Mescall as Global Chief Creative Partner, based in New York. Working alongside Global CCO Yasu Sasaki, he will focus on elevating creative excellence, building a…
Kenstar Launches new campaign Bath Ban Jaye
New Delhi, 11 September 2025 – Kenstar, one of India’s most trusted home appliance brands, announces the launch of its latest range of Water Heaters, promising to revolutionize the bathing…