๐๐๐ง๐จ๐ฏ๐จ ๐ฅ๐๐ฎ๐ง๐๐ก๐๐ฌ ๐ง๐๐ฐ ๐๐๐ ๐ข๐จ๐ง ๐๐ ๐ญ๐๐ซ๐ ๐๐ญ๐ข๐ง๐ ๐ ๐๐ฆ๐๐ซ๐ฌ ๐ข๐ง ๐๐๐ ๐ฆ๐๐ซ๐ค๐๐ญ๐ฌ.
Lenovo Legion has unveiled its new global campaign, “Always Get Back Up,” targeting gamers in 180 markets. Departing from typical victory-driven ads, the 45-second hero film embraces gaming’s hard truth:…
N Venu named MD of Hitachi India.
Hitachi India has appointed N Venu as Managing Director, adding to his roles as MD & CEO of Hitachi Energy India and South Asia Region Head. His appointment follows Bharat…
Instamart names Ankit Jain SVP of Operations.
Instamart has named Ankit Jain as Senior Vice President of Operations, where he will oversee supply chain, dark store operations, delivery, and network expansion. Jain brings over 20 years of…
Niva Bupa appoints Nimish Agrawal to head Digital Unit, retains CMO role.
Niva Bupa Health Insurance has elevated Nimish Agrawal to a dual role as Director of the Digital Business Unit and Chief Marketing Officer (CMO). In addition to overseeing brand, media,…
Disney+ launches perks program for subscribers.
Disney+ has introduced a new always-on “Perks” program in the U.S. to reward subscribers with exclusive benefits like sweepstakes, discounts, and trials. Perks include chances to win tickets to the…
Unicommerce names Abhishek Mangaraj as Sr. Director – Customer Success and Divya Sharma as Marketing Director.
Unicommerce eSolutions Limited has strengthened its leadership with the appointment of Abhishek Mangaraj as Senior Director โ Customer Success and Divya Sharma as Director โ Marketing. Abhishek, formerly VP at…
AI in Advertising: Superpower or Industryโs Slow poison?
AI in Advertising: Superpower for Growth or Industryโs Slow poison? No, no not slow poison at all. I think itโs going to help the advertising industry immensely. Complemented with human…
SW Network Retains Creative and Digital Mandate for Nexus Select Citywalk, Delhi
SW Network, an independent integrated advertising agency, has renewed its mandate for Nexus Select Citywalk, Delhiโs premier lifestyle and shopping destination. This marks the fifth consecutive year of collaboration between…
Flipkart Minutes rolls out a witty campaign with a ‘3 Idiots’ twist
Flipkart has launched a new TV and digital campaign for its quick commerce service, Flipkart Minutes, promoting the delivery of fresh vegetables starting at โน9, delivered in just 10 minutes.…
WPP Media launches as fully integrated, AI-powered media company.
WPP has unveiled a major strategic shift with the launch of WPP Media, a new global media company powered by artificial intelligence. This marks a significant transformation in the advertising…
McCann promotes Sambit Mohanty to EVP & Creative Head, Bangalore.
McCann has promoted Sambit Mohanty to Executive Vice President and Creative Head of its Bangalore office, effective next month. In his expanded role, Sambit will lead both business and creative…
Britannia Good Day Chunkies launches EatHappens campaign.
Britannia has introduced its new Good Day Chunkies range in two flavorsโDivine Chocochip and Tropical Coconutโwith the playful #EatHappens campaign. Created by McCann Worldgroup, the campaign brings the cookies to…
Experience Commerce Wins Social and Media Mandate for Tropical Agrosystem
Mumbai, May 28, 2025 โ Experience Commerce (EC), a leading full-service digital agency and part of the Cheil SWA Group, has announced its win of the comprehensive digital and media…
Coca-Cola India Foundation sets up community water ATMs in Ayodhya.
Anandana, the Coca-Cola India Foundation, in partnership with SM Sehgal Foundation and Ayodhya Nagar Nigam, has installed community Water ATMs at key locations in Ayodhya to improve public access to…
Nat Habit names Kushal Gupta Chief Retail Officer.
Nat Habit has appointed Kushal Gupta as its Chief Retail Officer to spearhead its offline expansion and revenue growth strategy. With over 20 years of FMCG experience at companies like…
NEWME launches Zip, promising 60-minute delivery for fast fashion.
Fashion-tech brand NEWME has introduced NEWME Zip, a 60-minute delivery service for fashion orders in Bengaluru, following a successful 90-minute pilot in Delhi-NCR. Aimed at Gen Z consumers, the service…
Nestlรฉ buys minority stake in Indian pet food brand Drools.
Nestlรฉ S.A. has made its first direct investment in an Indian brand by acquiring a minority stake in Drools Pet Food, a recently minted unicorn in the pet care sector.…
Zeel redefines rainwear with stylish new campaign.
Zeel Climate Clothing has launched a stylish digital campaign just in time for monsoon season, transforming functional rainwear into a fashion statement. The ad features a dynamic city chase that…
Smile Group launches healthtech venture, names Gagandeep Singh Bedi as Managing Partner.
Smile Group has launched a Healthtech Venture Builder to tap into the rapidly growing healthcare sector, appointing industry veteran Gagandeep Singh Bedi as Managing Partner. With over 25 years of…
๐๐ง๐๐ข๐ ๐๐๐๐จ๐ฆ๐๐ฌ 4๐ญ๐ก ๐๐๐ซ๐ ๐๐ฌ๐ญ ๐๐๐จ๐ง๐จ๐ฆ๐ฒ, ๐๐ฏ๐๐ซ๐ญ๐๐ค๐๐ฌ ๐๐๐ฉ๐๐ง – ๐๐ฌ ๐๐ฎ๐ซ ๐๐๐ฏ๐๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐ ๐๐ก๐ข๐ง๐ค๐ข๐ง๐ ๐๐ข๐ ๐๐ง๐จ๐ฎ๐ ๐ก?
India has surged ahead of Japan to become the 4th largest economy globally, as reported by the IMF. But as the nationโs economic engine accelerates, is Indian advertising keeping pace…
Asian Paints reunites comedy duo Krushna & Kiku in a ‘batwara’ ad.
Asian Paints has launched a new ad campaign featuring popular comedy duo Krushna Abhishek and Kiku Sharda in their first-ever commercial collaboration. Playing bickering brothers dividing their ancestral home, the…
POCO India names Ken Sekhar as Marketing Head.
POCO India, a smartphone brand under Xiaomi, has appointed Ken Sekhar as its new Head of Marketing. Prior to this, Ken served as Senior Vice President and Head of Marketing…
Day 2 โ Wrap Up Igniting Creativity: Day 2 Highlights from Goafest 2025
May 22, 2025; National: The second half of Day 2 proceeded with an engaging session titled โWTF is Creative Leadership Now?โ under the theme โIGNITE THE NEWโ powered by SUN…
Goafest 2025 Day 1:- Wavemaker wins Media Agency of the Year, ABP Named Publisher of the year Award.
Wavemaker clinched the prestigious โAgency of the Yearโ title on Day 1 of the Abby Awards at Goafest 2025, delivering an outstanding performance with a Grand Prix, six Golds, eight…
Goafest 2025: Day 1 Sets the Stage to Ignite Minds and Celebrate Creativity.
Goafest 2025 ignited with a powerful convergence of ideas, energy, and innovation, bringing together visionary leaders from media, marketing, and business to truly โIgnite ___.โ This compelling call to action…
Mika Singh Sets Goafest 2025 Ablaze with Power-Packed Inaugural Performance
Goafest 2025 roared to life with a high-energy performance by Bollywoodโs beloved singer Mika Singh, who brought the house down at the festivalโs grand inaugurationDespite pre-monsoon showers, the evening was…
Boomer lollipop ditches the swag, Jasprit Bumrah boosts your confidence.
Mars Wrigley India has launched Boomer Lollipop, adding a bold twist to its iconic gum brand. With three vibrant flavorsโStrawberry, Orange, and WatermelonโBoomer aims to shake up the 800 Cr…
Shivani Pant named Taboola’s Regional Publisher Director for APAC.
Taboola has appointed Shivani Pant as Regional Publisher Director for the Asia Pacific (APAC) region, a new role aimed at strengthening the company’s publisher partnerships in this key market. Pant,…
The Sleep Company names Nirav Lalan as Chief Growth Officer.
The Sleep Company has promoted Nirav Lalan to Chief Growth Officer (CGO), recognizing his key role in the company’s 20-fold growth since he joined in 2022. Lalan’s market insights and…
Coca-Cola’s Fanta leads with a 50% market share in the orange-flavored CSD category.
Coca-Cola India’s Fanta has solidified its position as the leader in the orange-flavored carbonated soft drink (CSD) category, holding over 50% market share. With strong double-digit growth over the past…