Havas India teams up with Banijay Asia to reshape brand storytelling in India & SEA
Havas India has entered a strategic partnership with Banijay Asia to create entertainment-led brand narratives across India and Southeast Asia. The alliance combines Havas’ integrated communications expertise with Banijay’s global…
YouTube launches Premium Lite in India for Rs 89/month.
YouTube has expanded its Premium Lite pilot to India at Rs 89 per month, providing an affordable way to enjoy ad-free videos on phones, laptops, and TVs. The plan covers…
Niranjan Singh named Head of Media at Monks India.
Monks India has appointed Niranjan Singh as Head of Media, where he will lead the company’s media practice, focusing on data-driven strategies and AI-powered solutions. Singh brings over 18 years…
redBus rolls out AI-powered Dussehra campaign with special travel deals.
redBus has launched its Dussehra campaign, “Taking India Home Sale”, running from 22nd September to 5th October, with AI-generated festive ads and special discounts across bus, rail, and hotel bookings.…
HDFC Securities rolls out TVC campaign for HDFC SKY, offering free research-backed investing.
HDFC Securities has launched four new TVCs for its all-in-one investment app, HDFC SKY, making premium research-backed insights freely accessible to retail investors. The campaign highlights SKY’s three key advantages—free…
LEAD Group Announces Strategic Leadership Appointments to Drive Next Phase of Growth
September 29, 2025, Mumbai: LEAD Group, India’s leading School Learning Systems company, has announced key leadership appointments as part of its ambitious ‘LEAD Vision 2030’ plan to ready the organisation…
Averill Sequeira named Chief Strategy Officer at Essencemediacom.
Averill Sequeira has been appointed Chief Strategy Officer at Essencemediacom, a WPP Media brand, after serving in the role since July 2025. She previously held senior roles at Essencemediacom India,…
WPP Media Brings Mischief & Curiosity Together with ‘Horlicks Chhoto Byomkesh’
Kolkata, September 29, 2025: WPP Media has conceptualized and led the launch of Horlicks Chhoto Byomkesh – a landmark branded content initiative that combines the cultural legacy of Bengal’s most…
FURR by PeeSafe Rolls Out Festive DVC Campaign #GetReadyWithFURR
29th September New Delhi : FURR, Pee Safe’s high-end personal grooming brand, has announced the release of its festive season DVC campaign “#Get Ready with FURR” that promotes instant self-care…
Varun Kohli rejoins Bharat Express as Director & Group CEO.
Bharat Express has announced the return of Varun Kohli as Director and Group CEO, signaling a renewed focus on strategic growth and expansion. Kohli, a media veteran with over 30…
Mithun Manhas named new BCCI President.
Mithun Manhas, former Delhi cricketer, has been elected as the new BCCI President, becoming the first player from Jammu and Kashmir to hold the post. He is the 37th president…
Publicis Groupe India launches AI content studio to transform brand storytelling.
Publicis Groupe India has launched a state-of-the-art AI-powered content studio to deliver personalised, localised, and platform-ready content at speed and scale. Positioned as the first of its kind in India,…
Liberty General Insurance flips road rage in its new Influencer Marketing campaign
Mumbai, September 29, 2025: Liberty General Insurance Ltd. has launched its first influencer marketing campaign, fronted by acclaimed actor Jaideep Ahlawat. Running from September to December 2025, the campaign takes…
HUL projects flat Q2 growth on GST shift
Hindustan Unilever Limited (HUL) has cautioned that its Q2 FY26 growth will likely be flat to low single digits due to short-term disruptions from recent GST reforms. The tax changes,…
Zomato celebrates para-athletes and the spirit of perseverance
Zomato has unveiled a new campaign celebrating Indian para-athletes, launched alongside the World Para Athletics Championship debut in India. In partnership with the Paralympic Committee of India, the initiative highlights…
FTC clears Omnicom–IPG merger with strict ad-bias safeguards
The Federal Trade Commission (FTC) has approved Omnicom’s $13.5 billion acquisition of Interpublic Group (IPG), subject to strict conditions aimed at preventing discrimination and protecting competition in the ad market.…
Clinch names ex-McDonald’s CMO Tariq Hassan to Advisory Board.
Clinch, the AI-driven omnichannel campaign orchestration platform, has appointed Tariq Hassan, former McDonald’s Chief Marketing and Customer Experience Officer, to its global Advisory Board. Hassan brings over 20 years of…
Sonia Sharda promoted to EVP at Dentsu Creative.
Dentsu Creative has promoted Sonia Sharda to Executive Vice President, recognizing her leadership, client success, and creative impact. Part of Social Samosa’s Superwoman Class of 2022, Sonia has been instrumental…
Maybelline New York appoints Miley Cyrus as global face.
Maybelline New York has named global music icon Miley Cyrus as its newest spokesperson, marking the start of a bold new era for the brand. The collaboration debuts with Miley…
AJIO and HSBC India launch exclusive fashion perks for cardholders.
AJIO, a fashion e-commerce destination, and HSBC India announced a collaboration that brings together curated fashion storefronts across AJIO, AJIO Luxe and AJIOGram with exclusive privileges for HSBC India cardholders.…
Novacap acquires Integral Ad Science for $1.9 billion in all-cash deal.
Integral Ad Science (IAS), a leading media measurement and optimization platform, will be acquired by North American private equity firm Novacap in an all-cash deal valued at $1.9 billion. Novacap…
Spykar Launches “Daur Apna Hai” Campaign with a Powerful Rap Anthem by Wicked Sunny, Dharmik and the Vixens Crew
Mumbai, September 26, 2025: Spykar Lifestyle, one of India’s most loved and trusted homegrown denim brands, announced their latest campaign “Daur Apna Hai.” The campaign reflects the belief that this…
Flipkart and Marriott Bonvoy launch “Your Cart Takes You Places” rewards campaign.
Flipkart and Marriott Bonvoy have launched India’s first dual loyalty integration, allowing consumers to turn everyday shopping into Marriott Bonvoy travel experiences. The campaign, “Your Cart Takes You Places” by…
Yakult Launches TVC Featuring Shin Chan to Spotlight Kids’ Gut Wellness Nationwide
New Delhi, 26th September 2025 – Yakult Danone India has announced an exciting collaboration with Shin chan, the much-loved animated character, launching a fun and engaging nationwide campaign across both…
Amit Lall appointed as Planning Lead – West & South at WPP Media.
Amit Lall has joined WPP Media as Planning Lead – West & South, bringing over 14 years of expertise in digital and mobile marketing. He has worked with 300+ brands,…
Amazon names ex-Netflix exec Peter Friedlander as head of global TV at MGM Studios.
Amazon MGM Studios has named Peter Friedlander as its new Head of Global TV. In this role, he will lead U.S. original programming, global tentpole projects, MGM Television, and MGM…
Anand Piramal named Chairman, Jairam Sridharan MD & CEO of Piramal Finance.
The National Company Law Tribunal (NCLT) has approved the merger of Piramal Enterprises Limited with its subsidiary Piramal Finance Limited, effective September 10, 2025. Following the merger, Anand Piramal takes…
Domino’s launches Sourdough Pizza with new ad film.
Domino’s India has introduced its new Sourdough Pizza, featuring a naturally fermented airy crust topped with four cheeses for a premium yet accessible experience. Available in both vegetarian and non-vegetarian…
Nykaa names Deepika Padukone brand ambassador.
Nykaa has named Deepika Padukone as its new global brand ambassador, celebrating a shared philosophy of self-care, individuality, and inclusivity. The actress, entrepreneur, and mental health advocate joins Nykaa as…
Foxtale and Emraan Hashmi Team Up for a Lip-Smacking Twist on Skincare
Mumbai, September 24, 2025: Foxtale, a leading new-age skincare brand, has unveiled its latest video featuring actor Emraan Hashmi, the evergreen star who has ruled audiences’ hearts with his unforgettable…