Aditya Birla Fashion and Retail (ABFRL) has appointed Altamash Khan as Head of Media and Digital Marketing for Pantaloons, strengthening the brand’s leadership as it expands its digital presence across India.
With over 15 years of experience in digital marketing and brand transformation, Altamash joins from Raymond Lifestyle, where he led data-driven digital initiatives and content strategies to boost online growth. He has also held key roles at Kellogg’s India and Godrej Consumer Products, driving digital innovation across FMCG, retail, auto, and entertainment sectors.
A recipient of over 60 industry awards, Altamash has also served as a juror and speaker at major marketing forums. Commenting on his new role, he said he aims to connect media, data, and creativity to build Pantaloons’ digital future and contribute to ABFRL’s transformational vision.