Dentsu Creative Isobar has appointed Sushant Barua (Manik) as National Creative Director – Art to lead its art and visual design function across a diverse client base. Reporting to President Sahil Shah, and working closely with CCO Abhijat Bharadwaj, Sushant will focus on elevating visual craft, design language, and mentoring creative talent. With over 20 years of experience and a portfolio of award-winning campaigns recognized at major global festivals, his appointment reinforces the agency’s commitment to transformative, culture-led creativity.