KULT, a beauty-tech platform focused on personalisation and discovery, has appointed Adyasha Roy Tomar as Head of Creative and Brand Communication. With over a decade of experience in creative direction, Adyasha has led campaigns for brands like Anmol Jewellers, Daawat, Taco Bell, Air India, and British Airways.
At KULT, she will drive creative strategy, brand storytelling, and communication design as the company expands in the beauty-tech space. CEO Karishma Singh praised her for her cultural insight and ability to shape emotionally resonant brands.
Adyasha said she aims to build a brand where technology, culture, and creativity come together to create personal connections. The appointment follows recent leadership hires and KULT’s $20 million Series A funding round led by the M3M Family Office.