Madison Media has appointed Vivek Das as its Chief Digital Officer, reporting to Ajit Varghese, Partner and Group CEO, Madison Media & OOH.
Das brings over 20 years of experience in digital marketing, media, and transformation, having led Google’s India and Southeast Asia business at EssenceMediacom and held leadership roles at Mindshare, VML, and FoxyMoron.
His appointment comes as Madison strengthens its AI-first and digital-first approach. Madison Digital, a 200-member team, serves clients like Asian Paints, Godrej Properties, Pidilite, CEAT, TVS, and Raymond.