Nadia Kokni has joined PUMA Group to head global marketing and communications, overseeing the brand’s worldwide strategy across culture, creativity, sport, lifestyle, and fashion.
Alongside her new role at PUMA, Kokni serves on the Development Committee of Football Beyond Borders and has previously been a Non-Executive Director at VGC Partners.
Before joining PUMA, she was Senior Vice President of Global Marketing and Communications at HUGO BOSS, where she served on the Global Executive Leadership Team. Her responsibilities spanned brand strategy, creative direction, global campaigns, omnichannel consumer experience, and managing cross-market marketing operations across more than 100 countries.
Earlier, Kokni held the role of Global Group Marketing Director at JD Sports Fashion plc, where she led marketing across the group’s international brand portfolio, shaping major campaigns and cultural activations.
Her previous experience includes senior global roles at Tommy Hilfiger, leading global brand and product marketing, and at H&M’s Cheap Monday as Global Marketing Director overseeing global communications.
Kokni has also held leadership positions at adidas as Global Communications Director for adidas Originals, and at Bacardi as Global Communications Director for the Martini brand, driving international brand communication and multi-market campaigns.
With extensive experience across sports, fashion, and lifestyle, Kokni brings a strong background in global brand building, integrated marketing, and cultural storytelling to her new role at PUMA.