Gurgaon, India, 12th September 2025: Kult, one of India’s fastest-growing beauty and skincare commerce platforms, today announced the appointment of Ravish Kumar Chaubey as its Head of Marketing. In this role, Ravish will be spearheading the overall marketing efforts at Kult, driving consumer engagement, brand building, and growth.
An alumnus of IIT Madras and IIM Lucknow, Ravish brings over 15 years of rich experience in consumer growth and brand building. He has spearheaded marketing at some of India’s most iconic companies, including Meesho, Ola Electric, Vedantu, and Flipkart. At Meesho, his efforts accelerated user growth sixfold, helping the platform evolve from reselling into full-fledged e-commerce. At Ola Electric, he led the scooter’s digital-first debut, generating over 500,000 pre-bookings in a week—recognized as one of the country’s most successful two-wheeler launches. At Vedantu, he streamlined business marketing and growth, significantly boosting revenues while halving marketing inefficiencies. His early stint at Flipkart gave him a front-row seat in shaping India’s e-commerce ecosystem, building foundational expertise that continues to guide his journey.
Speaking on the appointment, Karishma Singh, Kult’s Founder, said:
“We are thrilled to welcome Ravish to Kult as Head of Marketing. His track record of scaling consumer businesses and building impactful brands aligns perfectly with our vision of making Kult the most loved beauty destination for young India. At Kult, our goal has never been to just create another beauty marketplace; we’re building a discovery-first, experience-rich platform that truly understands what beauty means to each individual. With his expertise, we are confident of strengthening our positioning and accelerating growth in the months to come.”
Expressing his excitement, Ravish Kumar Chaubey, Head of Marketing, Kult, added:
“Beauty is one of the most personal and expressive categories, and Kult is redefining how it is discovered and experienced in India. I am excited to join this journey and look forward to building on Kult’s strong foundation to craft memorable brand experiences, fuel consumer love, and scale the platform to its full potential.”
Kult currently hosts over 150 curated beauty and wellness brands across skincare, haircare, fragrance, and more. Its platform blends expert curation with AI-led personalization, enabling users to discover products best suited to their unique needs and routines. In just one year, Kult has delivered orders across 6,000+ PIN codes, underscoring its early focus on logistics and operational efficiency. To strengthen last-mile delivery and drive scalability beyond Delhi-NCR, the platform is expanding its warehousing footprint to ten key Indian cities. This comes at a time when Kult is showing strong revenue momentum, with an Average Order Value of ₹2,800 well above the industry average of ₹1,900—and order volumes doubling month-on-month. As it taps into high-growth Tier 2 and Tier 3 beauty markets, infrastructure expansion will be critical. Kult is also pioneering category innovation with its “Perfume Trial at Home” service, the first of its kind in India, allowing users to sample test vials before committing to full-size purchases—a move redefining how fragrances are discovered online. Backed by $20 million in fresh funding led by M3M Family Office, Kult is investing strategically in AI-driven personalization, product innovation, brand partnerships, and operations to build one of India’s most consumer-loved beauty platforms.