Ranveer Singh has been named the first-ever Brand Ambassador for Ray-Ban and Ray-Ban Meta in India, adding the global eyewear brand to his growing portfolio of international associations.
With the partnership, Singh joins Ray-Ban’s global roster of personalities, which includes BLACKPINK’s Jennie and Formula 1 champion Lewis Hamilton.
The association will see Singh feature in the brand’s upcoming communication in India, bringing together his distinctive personal style and the brand’s focus on individuality and self-expression. The partnership also brings Ray-Ban’s eyewear heritage together with Ray-Ban Meta’s technology-led proposition.
Speaking about the association, Singh said Ray-Ban’s emphasis on individuality and freedom of expression has long resonated with him. He added that the combination of the brand’s iconic styles with the technology of Ray-Ban Meta makes the partnership a natural fit.
The appointment adds another international brand association to Singh’s growing profile beyond Indian cinema. It also comes during a strong phase of his acting career, with the Dhurandhar franchise generating significant box-office attention and discussion around his performances.
Through the partnership, Ray-Ban and Ray-Ban Meta will leverage Singh’s cultural influence and distinctive style as they strengthen their connection with Indian consumers.