Ahead of the premiere of The Traitors Telugu, Prime Video brought the show’s world of deception and intrigue to the streets of Hyderabad, Vijayawada and Vizag through a city-wide activation featuring the mysterious Cloakmen. Dressed in their signature cloaks and masks, the figures made surprise appearances at popular locations, catching the attention of passers-by and sparking curiosity about the upcoming unscripted Original. The campaign brings the show’s central themes of trust, mind games and betrayal into everyday public spaces.
The activation transformed familiar city settings into unexpected encounters, with the Cloakmen appearing without warning and blurring the line between the show’s high-stakes game and reality. Their mysterious presence offered audiences a glimpse into the suspenseful world of The Traitors Telugu, where alliances can shift and anyone could be a Traitor. The initiative aims to build awareness and anticipation ahead of the show’s debut.
With the tagline “Mosam Ikkada New Rule” setting the tone, the campaign reflects the show’s focus on deception, fragile alliances and the uncertainty of knowing whom to trust. By taking the concept beyond the screen and into public spaces, Prime Video is creating a real-world extension of the show’s narrative ahead of its launch.
Hosted by Teja Sajja and produced by SOL Productions, The Traitors Telugu will premiere on October 15, 2026, exclusively on Prime Video. The 10-episode series will stream in Telugu with English subtitles, with new episodes released every Thursday at 12 noon IST.