Shibashish Roy promoted to CEO & MD at Croma.
Croma has appointed Shibashish Roy as its CEO & MD, effective April 1. With over 20 years at Tata Group, Roy was named CEO in November 2024 and transitioned into…
Kareena Kapoor can’t resist a pistachio Magnum.
Magnum Ice Cream ads are known for their luxurious, cinematic feel, often evoking a sense of indulgence and class, in stark contrast to the nostalgic charm of Kwality Wall’s campaigns.…
OpenAI’s $40B investment to shape AI’s future.
OpenAI has raised $40 billion in funding, boosting its valuation to $300 billion. This investment will support its AI research, computational infrastructure, and tools like ChatGPT, which now serves 500…
Blue Star names Mohit Sud Group President – Unitary Cooling Products.
Blue Star Limited has appointed Mohit Sud as Group President – Unitary Cooling Products, effective March 31, 2025. He will oversee sales, marketing, service, R&D, manufacturing, and supply chain for…
WPP named Heineken’s global shopper marketing & commerce partner.
WPP has been selected as Heineken’s global shopper marketing and commerce partner, expanding their collaboration across the Heineken® brand portfolio, including Heineken® 0.0 and Heineken® Silver. Led by VML Amsterdam,…
Porter unveils ‘Safety ki Shart Lagi’ campaign.
Porter Packers & Movers has launched the ‘Safety ki Shart Lagi’ campaign, focusing on digital and outdoor platforms. The campaign highlights real challenges in house shifting and sets a new…
Raymond Ltd. names Rashmi Mundada Independent Director.
Raymond Ltd. has appointed Rashmi Mundada as a Woman Independent Director (Additional Director) on its Board, effective March 28, 2025, pending member approval. A seasoned Chartered Accountant with 22+ years…
PUMA and RE&UP team up to launch RE:FIBRE in the Americas.
PUMA has partnered with RE&UP Recycling Technologies to expand its RE:FIBRE program to the Americas, aiming to transform textile waste into recycled cotton fibers and polyester chips. This collaboration supports…
EMVIES Celebrates 25 Years of Media Excellence Honors Wavemaker India and Mondelez India Foods Pvt. Ltd. at EMVIE Awards 2025
~ Wavemaker India is The Best Media Agency Of The Year; Mondelez India Foods Pvt. Ltd. is The Best Media Client Of The Year ~ ~ Initiative Media (India) Private…
Sanjay Sachdeva Named MD & CEO of Bajaj Electricals
Bajaj Electricals has named Sanjay Sachdeva as its Managing Director & CEO, effective April 15, 2025. Sachdeva, a seasoned leader with over 30 years at Hindustan Unilever, has held key…
Harish Shetty, ex-Ogilvy, Joins Buzzlab as Client Services Director
Buzzlab, Asia’s first content-led growth consulting firm, has appointed Harish Shetty as Client Services Director. Formerly a Management Supervisor at Ogilvy, Harish brings over 12 years of experience in advertising,…
Sid Sriram Joins Warner Music India
Sid Sriram has joined forces with Warner Music India (WMI) in a groundbreaking partnership that extends beyond music releases. This collaboration focuses on artist management, live performances, brand partnerships, and…
Publicis & Havas Eye Madison World in Major Acquisition Talks
The global advertising industry is seeing increased consolidation, with major players merging to strengthen market dominance. This trend has reached India, as Publicis Groupe and Havas Network are in separate…
Havmor’s new campaign is “Soooo Tasty!” in the Last Bite Battle.
Havmor Ice Cream, part of LOTTE Wellfood, has launched a new campaign, ‘Soooo Tasty, You Wanna Havmoorrrr!’, celebrating its irresistible taste. The campaign features Bollywood star Tamannaah Bhatia alongside cricket…
Routematic names Chidananda Murthy VP of People & Culture.
Routematic has appointed Chidananda Murthy as Vice President – People and Culture. He will lead the company’s people strategy, talent development, and organizational culture, focusing on growth and employee well-being.…
Yusuf Pachmariwala appointed Head of Hitachi Cash Management Services.
Hitachi Cash Management Services has announced Yusuf Pachmariwala as its new Managing Director & CEO, effective April 1, 2025, succeeding Anup Neogi. Currently Director of Operations – Cash Business at…
Budweiser 0.0 spotlights fans in India’s music scene.
Budweiser 0.0’s ‘Yours to Take’ campaign celebrates youth, self-expression, and live music culture, shifting focus from performers to fans. This high-energy digital film captures the raw excitement of music festivals,…
Amanda Wills joins CNN as Group SVP & Chief Content Officer.
Amanda Wills is returning to CNN Worldwide as Group Senior VP, Chief Content Officer, leading digital transformation and storytelling innovation across TV, digital, and streaming. Reporting to the Executive Editor…
IndianOil becomes Presenting Partner for WTT Star Contender Chennai 2025.
IndianOil has been named Presenting Partner for WTT Star Contender Chennai 2025, marking its commitment to Indian table tennis. The tournament, debuting in Chennai from March 25-30 at Jawaharlal Nehru…
CCPA fines 24 coaching institutes ₹77.6L for false ads.
CCPA has fined 24 coaching institutes ₹77.6 lakhs for misleading ads, reinforcing consumer protection in education. Under the 2024 Guidelines, the crackdown targets exaggerated claims and unfair practices. Additionally, the…
Fortune Foods and Blinkit launch Ramadan ad celebrating togetherness.
Fortune Foods has partnered with Blinkit to launch an ad celebrating the spirit of Eid. The film, set in Hyderabad, follows Ibrahim as he helps his uncle, Taufiq Chacha, recreate…
Maruti Suzuki India appoints Sunil Kakkar as the first Indian whole-time director on its board.
Maruti Suzuki India has appointed Sunil Kakkar as Additional Director and Whole-time Director (Corporate Planning) for a three-year term, effective April 1, 2025, to March 31, 2028. The appointment was…
NuSummit names Srinivasan Jayaraman Chief Strategy & Growth Officer.
NuSummit has appointed Srinivasan (Srini) Jayaraman as Chief Strategy and Growth Officer to lead its global expansion in digital transformation and cybersecurity for financial services. With 25 years of experience…
Meta launches AI tools to enhance creator marketing.
Meta has launched new AI-powered tools to help brands collaborate with creators and boost sales. Updates include AI-driven creator discovery, content recommendations, and enhanced insights in Instagram’s creator marketplace. Key…
Anupam Mittal’s wildest pitch? A KFC-eating bot!
Anupam Mittal’s latest IG video humorously showcases bizarre pitches he’s received, including a “Husband return app” and a “GenZ slang business.” But the craziest? A KFC Boneless Bot designed to…
Nielsen confirms Google’s AI ads boost ROI.
A Nielsen study, in collaboration with Google, analyzed over 50,000 brand campaigns and found that Google’s AI-powered ad solutions outperform manual optimization in driving better ROI. The research examined AI-driven…
WPP wins WARC’s ‘Triple Crown’ for top effectiveness.
WPP secured WARC’s 2025 ‘Triple Crown’ by ranking first in the WARC Effective 100, Media 100, and Creative 100 lists, reinforcing its leadership in marketing effectiveness. Ogilvy topped the Effective…
Godrej Enterprises aims for 50% growth in AC sales by FY26.
Godrej & Boyce, part of Godrej Enterprises, has launched its new range of smart air conditioners in response to the early rise in temperatures. After a record 100% growth in…
Dettol Banega Swasth India reaches 500 million people at Maha Kumbh.
Reckitt’s Dettol Banega Swasth India (DBSI) campaign played a key role at the Maha Kumbh Mela 2025, engaging over 500 million devotees over 45 days. DBSI led a large-scale hygiene…
Fast&Up and Zepto provide lakhs of hydration packets to help workers beat the summer heat.
As summer approaches, Zepto and Fast&Up have partnered to support Zepto’s frontline workers, including delivery partners, packers, and store staff, by distributing lakhs of hydration supplement packets across 80+ cities.…