Rohin Desai appointed Chief Client Officer at Madison World.
Rohin Desai has been named Chief Client Officer – Media Buying at Madison World. He began his career as a Field Officer at Godrej, later moving into a Media Buyer…
Kumaresh Pattabiraman Appointed LinkedIn India Head.
Kumaresh Pattabiraman has been appointed as the Country Manager and Product Lead for LinkedIn India. Prior to this new role, he held the position of Senior Director, where he managed…
McCain Foods teams up with Dentsu India for its new monsoon campaign.
McCain Foods India has partnered with Dentsu X and Posterscope for a new campaign titled ‘McCain Banega, Baarish ka Maza Badhega’. This initiative aims to enhance the monsoon experience by…
Protean eGov Technologies promotes Gaurav Ramdev to Chief Growth and Marketing Officer.
Gaurav Ramdev, formerly the Chief Marketing Officer at Protean eGov Technologies, has been promoted to Chief Growth and Marketing Officer. In his new role, Ramdev will retain his responsibilities as…
Pankaj Suri Takes on New Role as Partner- Content+ at Mindshare India!
Pankaj Suri has officially commenced his new role as Partner- Content+ at Mindshare India, marking an exciting new chapter in his career. This transition comes after a notable five-year tenure…
Hashtag Orange wins Zuno PHYD and launches ‘Well Done Vivaan’.
Integrated marketing agency Hashtag Orange has been chosen to spearhead Zuno General Insurance’s latest campaign, titled ‘Well Done Vivaan’. This campaign promotes Zuno’s new Pay How You Drive (PHYD) add-on…
JioCinema Partners with The International Academy of Television Arts & Sciences to Host the Semi-Finals Jury for the 52nd International Emmy® Awards
JioCinema, the Indian streaming platform of Viacom18,hosted the Semi-Final Round of Judging for the 52nd International Emmy® Awards in Mumbai.The event featured an esteemed panel of industry luminaries, including Tisca…
Motilal Oswal’s Raksha Bandhan Campaign: “For Growing Needs, SIP”
In celebration of Raksha Bandhan, Motilal Oswal Asset Management Company (AMC) has launched a new campaign titled “Badhti Zarooraton Ke Liye, SIP.” This touching campaign features a story of sibling…
Starting August 27, Meta platforms in India will host ads for alcohol and real money gaming.
On Tuesday, Meta announced it will permit alcohol and real money gaming companies to advertise on its platforms in India, APAC, and LATAM. Starting August 27, 2024, businesses in India…
21N78E names Virendra Mahendra as National Creative Director
21N78E Creative Labs is enhancing its creative team with the appointment of Virendra Mahindra, who will play a pivotal role in driving creative excellence and innovation across the agency’s client…
Kotak Securities Launches “Tez – Kotak Neo” Ad Campaign for the Next-Generation Investor
Kotak Securities has launched an innovative ad campaign for Kotak Neo, named “Tez,” targeting the dynamic, savvy investor who values speed and convenience in trading. This campaign celebrates the expanding…
Anshul Gupta appointed Director – RMD at The Times of India
Anshul Gupta has joined Bennett Coleman & Co. Ltd. (The Times of India) as Director of Revenue Management and Distribution (RMD). With a B.Sc. in Physics and an MBA from…
Radio City Unveils Patriotic Campaign “Radio City Siachen Se”
Radio City, India’s leading radio network, launched a patriotic campaign titled “Radio City Siachen Se” to celebrate the 78th Independence Day. From July 25 to August 15, 2024, the campaign…
OnePlus Unveils Nord 4 Featuring the Industry’s First 3D Holographic Unboxing Experience.
OnePlus has introduced a groundbreaking unboxing experience for its Nord 4, utilizing cutting-edge 3D holographic technology in a campaign held in Bengaluru. Partnering with Khushi Advertising and PVR INOX, OnePlus…
Unilever joins forces with WPP to optimize global beauty creative for better brand impact.
Unilever has announced that it is consolidating the creative and strategic duties for its global beauty brands under WPP. WPP, which already manages key Unilever brands like Dove and Vaseline…
PM Modi advocates for the promotion of Made in India gaming products.
On India’s 78th Independence Day, Prime Minister Narendra Modi, speaking from the Red Fort, urged the nation to strive towards global leadership in various sectors. PM Modi emphasized the importance…
Clear Premium Water launches its third TVC campaign featuring Hrithik Roshan.
Clear Premium Water, a rapidly growing name in the bottled water industry, has unveiled the third chapter of its successful TVC campaign, ‘Hum Sab Ki Clear Choice,’ featuring Hrithik Roshan.…
Ajay Mehta has been elevated as Head of Content & Creative Services for GroupM India!
GroupM, the media investment group under WPP, has announced the appointment of Ajay Mehta as Head of Content & Creative Services. Mehta, who previously served as Chief Content Officer at…
GroupM and Pacvue Introduce Unified Commerce Solution.
GroupM, WPP’s media investment group, has launched a global Integrated Commerce Management solution in partnership with Pacvue. This new solution merges GroupM’s data and expertise with Pacvue’s technology to streamline…
Vector Brand Solutions appoints Gaurav Soi as President-Business.
Vector Brand Solutions, a full-funnel, true-hybrid, creative agency, a part of Quotient Ventures, today announced the appointment of Gaurav Soi as President – Business. With previous stints mainly at Grey,…
FCB Kinnect has named Sumera Dewan as Vice President of North.
Sumera Dewan, previously President at Punt Creative, will now lead FCB Kinnect’s strategic expansion in the North region. In her new role, she will oversee the office and manage a…
Leo Burnett India names Sonal Chhajerh and Pravin Sutar as National Creative Directors.
Leo Burnett India, a part of Publicis Groupe India, has announced the promotion of Sonal Chhajerh and Pravin Sutar to National Creative Directors. Chhajerh, formerly Groupe Executive Creative Director, and…
Haldiram’s Launches New TVC: “Rakhi ki Bandhan Manao, Bhar ke Pyaar Jatao”
In celebration of Raksha Bandhan, Haldiram’s, the esteemed Indian sweets and snacks brand, has launched a new campaign featuring the TVC titled “Rakhi ki Bandhan Manao, Bhar ke Pyaar Jatao.”…
EssenceMediacom Wins Media Mandate for Bambino Pasta Foods.
EssenceMediacom, GroupM’s media agency, has been awarded the integrated media mandate for Bambino Pasta Foods. The agency will provide a full suite of media solutions designed to engage modern consumers…
The government plans to implement a unified system to address complaints about misleading advertisements, according to Mint.
The Indian government is set to introduce a unified system to address consumer complaints about misleading advertisements, according to a Mint report. At present, complaints are directed to multiple channels,…
BMC unveils draft OOH guidelines, including a mandate to turn off digital hoardings by 11 pm.
The Brihanmumbai Municipal Corporation (BMC) has unveiled its draft policy for outdoor advertisements, titled the ‘Draft Policy Guidelines for Display of Outdoor Advertisements 2024.’ This comes in the wake of…
Krishnan Sundaram is appointed as the new CEO of Vini Cosmetics.
Krishnan Sundaram has been announced as the new Chief Executive Officer of Vini Cosmetics, marking a significant milestone in his illustrious career. Sundaram took to LinkedIn to share the exciting…
Viewers in Tamil Nadu are missing out on Disney Star channels due to unpaid dues by TCCL.
TCCL, a leading operator in Tamil Nadu, has failed to settle overdue payments for Disney Star’s channels, despite having collected subscription fees from customers in advance. Despite ongoing discussions and…
Disney will begin cracking down on password sharing starting in September.
Disney Plus is set to enforce a crackdown on password sharing by prohibiting users from sharing their accounts with those outside their household. CEO Bob Iger announced during an earnings…
Bajaj Pulsar launches its ‘Definitely Daring’ campaign.
Bajaj Auto Ltd, a global leader in two-wheelers and three-wheelers, has launched a new brand campaign for its renowned Pulsar line, titled ‘Chala Apni’. This campaign follows the successful debut…