Amrita Asrani is appointed CMO at Amway.
Amrita Asrani has been appointed Chief Marketing Officer at Amway, as announced on her LinkedIn profile. Prior to this role, she was Global Brand Marketing Director for Fabric Care &…
eBay picks iProspect for global media in $350M deal.
eBay has selected Dentsu’s iProspect to manage its global media duties following a competitive review that began in April. The review included EssenceMediacom, iProspect, and Havas, with EssenceMediacom previously handling…
WPP Secures Amazon Media Account Across APAC.
WPP has been awarded Amazon’s substantial media account for APAC and EMEA regions, while OMG will manage it in the Americas. This marks a significant shift for Amazon, which has…
Ananya Panday and Shubman Gill are Beats’ new ambassadors in India.
Beats has launched its new products in India, including the Beats Solo Buds, Beats Solo 4, and Beats Pill. To celebrate, Beats has introduced a campaign featuring Bollywood actress Ananya…
Partha Sinha to be new ASCI Chairman.
On September 4, 2024, the Advertising Standards Council of India (ASCI) will elect its new governing body during its 38th Annual General Meeting. Partha Sinha, the current Vice-Chairman, is poised…
LS Digital enters the USA market in partnership with .fearless
LS Digital, India’s leading Digital Business Transformation (DBT) company, has partnered with U.S.-based marketing consultancy .fearless to launch a joint venture called .fear-LS. This collaboration aims to address digital friction—operational…
FCB India names Punit Singh as Chief Strategy Officer.
FCB India, part of the FCB Group, has announced the appointment of Punit Singh as Chief Strategy Officer. Singh brings nearly 20 years of experience in brand planning across startups,…
MARS Cosmetics Expands Market Reach with Shoppers Stop Partnership.
MARS Cosmetics, a premier name in the beauty industry, is thrilled to announce its strategic partnership with Shoppers Stop, one of India’s most renowned retail chains. This collaboration aims to…
Sumit Kumar joins Tyroo|CJ as Director of Global Growth Programs.
Tyroo, a leading ad tech platform in the APAC region, has appointed Sumit Kumar as Director of Global Growth Programs for the Tyroo|CJ partnership. Sumit, who brings extensive experience in…
Game subscription revenues are set to exceed $27 billion by 2028.
The game subscription industry is set to surpass $27 billion (€24.3 billion) by 2028, with spending expected to reach $19 billion in 2024, marking a second year of strong growth…
Droga5 appoints Mark Green as its global CEO.
Mark Green, the co-founder and former CEO of the Australian creative agency The Monkeys, and currently president of Accenture Song’s operations in Australia and New Zealand, has been appointed as…
Celio India names Rejoy Rajan as Head of Marketing and PR.
Celio, the French menswear brand, has appointed Rejoy Rajan as its Head of Marketing and PR. With over 16 years of experience in brand management, marketing strategy, and digital marketing,…
Emami to fully acquire men’s grooming brand The Man Company.
Emami, an Indian FMCG company, has signed a Binding Agreement to acquire the remaining 49.60% stake in Helios Lifestyle, which owns the premium men’s grooming brand The Man Company. Emami…
Ather Energy redefines Dahi Handi with a bold scooter stunt.
Ather Energy, a prominent player in the electric two-wheeler industry, has boldly merged tradition with modern technology in an exciting new film. This time, Ather has reimagined the essence of…
Max Factor partners with Shoppers Stop for India retail launch.
Max Factor, renowned for its Hollywood heritage, is making its debut in India’s retail market through a partnership with Shoppers Stop and House of Beauty. By the end of the…
Harsha Razdan: Reliance-Disney merger to capture 40-45% of TV market.
On Wednesday, the Competition Commission of India approved the $8.5 billion merger involving Reliance Industries Limited (RIL), Viacom18 Media, Digital18 Media, Star India Private Limited (SIPL), and Star Television Productions…
FCB Ulka names Suchitra Gahlot as national creative director.
FCB Ulka, part of the FCB Group in India, has appointed Suchitra Gahlot as its new National Creative Director, based in Bengaluru. In her new role, Gahlot will play a…
Dove rolls out a major OOH campaign for its 10-in-1 Hair Mask in 7 states.
Dove, a leading beauty and personal care brand, has launched its largest out-of-home (OOH) campaign in India to promote its new 10-in-1 Deep Repair Treatment Mask. The campaign, titled “Pause,…
Omnicom merges agencies into Omnicom Advertising Group, naming Troy Ruhanen Global CEO.
Omnicom has launched Omnicom Advertising Group (OAG), merging top creative networks BBDO, DDB, and TBWA with agencies from the Advertising Collective, including Goodby Silverstein & Partners and GSD&M. OAG will…
Neha Mishra is the new Chief Talent Officer at FCB Kinnect.
FCB Kinnect has appointed Neha Mishra as Chief Talent Officer, a role she will also hold for FCB/SIX India. She previously served as Chief People Officer at VMLY&R. Neha will…
Bridge Technologies launches VB278 for satellite monitoring.
Bridge Technologies has launched the VB278 module, enhancing their VB120 and VB220 probes for satellite and direct-to-home monitoring. The module supports DVB-S, DVB-S2, and DVB-S2X standards and adds up to…
Santosh Hegde appointed as Atlys Head of Marketing.
Santosh Hegde has taken on the role of Head of Marketing at Atlys, a travel tech company. With 13 years of experience in B2C and D2C brands, Hegde is excited…
Comscore and FreeWheel form a cutting-edge partnership.
Proximic by Comscore and FreeWheel have teamed up to introduce privacy-focused, ID-free audience targeting for CTV. This collaboration integrates Proximic’s data into FreeWheel’s ad management platform, enabling publishers to access…
Conran Design Mumbai partners with Adani Capital & Home Finance.
Conran Design Mumbai has rebranded Adani Capital and Adani Housing Finance to Tyger Capital and Tyger Home Finance following Bain Capital’s acquisition of Adani Group’s stake. The rebranding included developing…
Eggfirst named Agency of Record for Reid & Taylor Apparel.
Reid & Taylor Apparel, a premium men’s fashion brand, has chosen Eggfirst as its creative, digital, media, and production agency after a competitive pitch. Eggfirst will help the brand expand…
Honda Australia names Eva Barrett as GM of Brand, Marketing, and CX.
Honda Australia has appointed Eva Barrett as the new General Manager of Brand, Marketing, and Customer Experience. Barrett brings significant experience from global brands like Adidas and Kathmandu, where she…
Social Beat to Drive Business Outcomes for Cialfo.
Cialfo, a leading global edtech company, has appointed Social Beat to handle its digital marketing efforts. Social Beat, renowned for its innovative approaches, will enhance Cialfo’s lead generation through LinkedIn…
WhatsApp Business policy updated: No alcohol ads; RMG allowed.
Meta has confirmed that India is not included in the list of countries where alcohol advertising is allowed on WhatsApp Business, adhering to India’s stringent regulations that ban all forms…
Rohin Desai appointed Chief Client Officer at Madison World.
Rohin Desai has been named Chief Client Officer – Media Buying at Madison World. He began his career as a Field Officer at Godrej, later moving into a Media Buyer…
Kumaresh Pattabiraman Appointed LinkedIn India Head.
Kumaresh Pattabiraman has been appointed as the Country Manager and Product Lead for LinkedIn India. Prior to this new role, he held the position of Senior Director, where he managed…