foundit launches “Boss Aaj Kal” brand film with Jasprit Bumrah.
foundit, the jobs and talent platform, has launched its new brand film “Boss Aaj Kal” featuring cricketer Jasprit Bumrah. The film uses humor to show how access to the right…
Dollar Missy’s new ad with Yami Gautam presents leggings as the perfect outfit companion.
Dollar Industries has rolled out a new TVC for its women’s wear brand Dollar Missy, with actress Yami Gautam as the face of the campaign. Centered around the tagline “Missy…
Flipkart targets bachelors with AI home upgrade campaign for Big Billion Days.
Flipkart’s flagship festive sale, Big Billion Days, returns on September 23, 2025, with a quirky new campaign, Bachelor Upgrade Yojana. Conceptualised by 22feet Tribal Worldwide, the initiative targets bachelors, a…
Kay Beauty achieves milestone with its Space NK launch.
Kay Beauty, co-founded by Katrina Kaif and Nykaa, made its UK debut on September 3, exclusively at Space NK stores and online. The launch saw an overwhelming response, with “Kay…
DS Group unveils Season 3 of Pujoy Pulse Campaign for Durga Puja 2025.
DS Group has launched the third season of its Pujoy Pulse campaign with TV9 Bangla, running from September 4 to October 8, 2025. Centered on Pulse Golmol, the campaign celebrates…
Airtel Payments Bank launches 360° campaign for ‘Safe Second Account’.
Airtel Payments Bank has launched a 360-degree campaign positioning itself as the “Safe Second Account” to promote secure digital banking. With rising UPI, online shopping, and subscription usage, the campaign…
Instamart boosts pace with Quick India Movement & iPhone 17.
Instamart has launched its mega festive sale, Quick India Movement 2025, live on Swiggy and Instamart apps. Running for 10 days, the sale offers 50–90% discounts, lightning-fast 10-minute deliveries, and…
Cleartrip promotes Gaurav Patwari to Chief Business Officer – Air.
Cleartrip, a Flipkart company, has elevated Gaurav Patwari to Chief Business Officer – Air. In his expanded role, he will also lead Cleartrip’s B2B, Flipkart Travel, and Train businesses. With…
Tanishq unveils Durga Pujo campaign directed by Shoojit Sircar.
Tanishq, the Tata Group’s jewellery brand, has launched its Durga Pujo campaign ‘Srijonis of New Bangaliyana’, directed by Shoojit Sircar and created by Lowe Lintas. Featuring actress Mimi Chakraborty, the…
IRTH welcomes Twinkle Khanna as its first Brand Ambassador, launching a witty and stylish campaign.
IRTH, from the House of Titan, has launched a new brand campaign with Twinkle Khanna (Mrs. Funnybones) as its first-ever brand ambassador. Known for her wit, Twinkle brings humor and…
Nissan appoints Max Messina as AMIEO Chairperson from Oct 1
Nissan has appointed Massimiliano (Max) Messina as Chairperson of its AMIEO region (Africa, Middle East, India, Europe & Oceania), effective October 1, 2025. Currently Vice Chairperson and SVP of Finance,…
Sudhanshu Vats appointed ASCI Chairman on its 40th anniversary
ASCI has appointed Sudhanshu Vats, MD of Pidilite Industries, as its new chairman at the 39th AGM, ahead of its 40th anniversary in October. S Subramanyeswar (MullenLowe Global) has been…
Kansai Nerolac has revived its iconic jingle in a new campaign starring Ranveer Singh.
Kansai Nerolac Paints has launched a new campaign, ‘Ghar Ki Raunak Lautani Ho’, featuring Ranveer Singh and bringing back its iconic jingle in a refreshed format. Developed with FCB Ulka,…
Libas unveils ‘Season of Joy’ pre-festive collection campaign
Libas has launched its ‘Season of Joy’ campaign with a new pre-festive collection celebrating togetherness and the spirit of festivals. The range includes kurta sets, co-ords, and festive suits with…
Paisabazaar launches Investment Suite to expand financial wellness platform
Paisabazaar has entered wealth management with the launch of fixed income instruments, offering Fixed Deposits and Corporate Bonds on its platform. This move supports its goal of building a holistic…
FCB Ulka appoints Arnab Ray as managing partner, growth
FCB Ulka, part of FCB India, has promoted Arnab Ray to Managing Partner, Growth. Arnab has been with the agency for six years, spearheading the Tata Motors PV and EV…
“AI is the transformational change of our generation”: Razorpay CEO Harshil Mathur
Bengaluru, September 18, 2025: “AI is the transformational change of our generation. Just like mobile or social media, it impacts everything under the sun,” said Harshil Mathur, Co-founder & CEO…
Heritage Foods Passes on GST Benefits ENTIRELY to Consumers; Announces GST cheer through Price Reductions Across Dairy Portfolio
National, September 18, 2025 – Heritage Foods, one of India’s most respected dairy brands, today announced substantial price reductions across its product portfolio, passing on the full benefits of the…
Virtue Asia creates new campaign for Lotus Whiteglow, addressing dark spots with a cultural lens
Mumbai, 17 September 2025: Virtue Asia has unveiled a new campaign for Lotus Whiteglow that tackles one of the most persistent skincare concerns — dark spots — through a fresh…
Kotak Mutual Fund warns against quick-money addiction.
Kotak Mutual Fund has launched a nationwide campaign, “SIP Karo, Naya Future Start Karo,” urging Indians to move away from quick-money habits like gambling, lotteries, and fake social media tips,…
Jijo Thomas joins Innocean India to drive Kia’s media transformation.
Innocean has appointed Jijo Thomas as Vice President of Media to lead Kia India’s integrated media strategy, AI-powered delivery, measurement, and hyperlocal marketing. Previously heading brand media at Swiggy, Jijo…
Nykaaland beauty festival arrives in Delhi-NCR this November.
Nykaaland, India’s biggest beauty festival by Nykaa and BookMyShow Live, is set to debut in Delhi-NCR from November 7–9, 2025, after two successful editions in Mumbai. Hosted at NSIC Grounds,…
TBWA\India names Rohit Mukherjee Executive Creative Director.
TBWA\India has appointed Rohit Mukherjee as Executive Creative Director at its Gurgaon office, where he will champion the agency’s Disruption philosophy and drive creative excellence. With nearly 20 years of…
MakeMyTrip teams up with Zomato to serve food on trains.
MakeMyTrip has partnered with Zomato to offer train passengers meals delivered directly to their seats at over 130 stations, with access to 40,000+ restaurant partners. The initiative builds on the…
WhatsApp launches payments, AI, and business tools in India.
At its second annual Business Summit in Mumbai, WhatsApp introduced a host of new features aimed at helping businesses in India strengthen customer connections, simplify operations, and drive growth. The…
Apollo Tyres becomes lead sponsor of Indian cricket teams till 2028.
BCCI has announced Apollo Tyres as the new lead sponsor of the Indian men’s and women’s cricket teams across all formats until March 2028, replacing Dream11. This marks Apollo Tyres’…
Cleartrip launches festive campaign ‘Prices Jo Karde Sabki Chhutti’.
Cleartrip, part of Flipkart, has launched its festive travel campaign for The Big Billion Days 2025 with the tagline “Prices jo karde sabki chhutti.” The brand is offering luxury stays…
LinkedIn appoints McCann as global creative agency.
LinkedIn has appointed McCann as its new global creative agency of record, marking another shift in its marketing strategy under CMO Jessica Jensen. The move follows LinkedIn’s media account transition…
Myntra teams up with SUGAR Cosmetics to launch Gen-Z brand Molten Beauty.
Myntra has partnered with SUGAR Cosmetics to launch Molten Beauty, a Gen-Z-focused skincare-makeup hybrid brand that blends skincare benefits with expressive makeup. The vegan, cruelty-free range is designed around a…
Communication Casa bags integrated marketing mandate for Let’s Konstruct.
Let’s Konstruct, a B2B platform for the construction materials supply ecosystem, has appointed Communication Casa as its PR and communications partner. The mandate covers brand visibility, market positioning, media relations,…