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Flipkart has launched a new TV and digital campaign for its quick commerce service, Flipkart Minutes, promoting the delivery of fresh vegetables starting at ₹9, delivered in just 10 minutes.…
WPP has unveiled a major strategic shift with the launch of WPP Media, a new global media company powered by artificial intelligence. This marks a significant transformation in the advertising…
McCann has promoted Sambit Mohanty to Executive Vice President and Creative Head of its Bangalore office, effective next month. In his expanded role, Sambit will lead both business and creative…
Britannia has introduced its new Good Day Chunkies range in two flavors—Divine Chocochip and Tropical Coconut—with the playful #EatHappens campaign. Created by McCann Worldgroup, the campaign brings the cookies to…
Mumbai, May 28, 2025 – Experience Commerce (EC), a leading full-service digital agency and part of the Cheil SWA Group, has announced its win of the comprehensive digital and media…
Anandana, the Coca-Cola India Foundation, in partnership with SM Sehgal Foundation and Ayodhya Nagar Nigam, has installed community Water ATMs at key locations in Ayodhya to improve public access to…
Nat Habit has appointed Kushal Gupta as its Chief Retail Officer to spearhead its offline expansion and revenue growth strategy. With over 20 years of FMCG experience at companies like…
Fashion-tech brand NEWME has introduced NEWME Zip, a 60-minute delivery service for fashion orders in Bengaluru, following a successful 90-minute pilot in Delhi-NCR. Aimed at Gen Z consumers, the service…
Nestlé S.A. has made its first direct investment in an Indian brand by acquiring a minority stake in Drools Pet Food, a recently minted unicorn in the pet care sector.…
Zeel Climate Clothing has launched a stylish digital campaign just in time for monsoon season, transforming functional rainwear into a fashion statement. The ad features a dynamic city chase that…
Smile Group has launched a Healthtech Venture Builder to tap into the rapidly growing healthcare sector, appointing industry veteran Gagandeep Singh Bedi as Managing Partner. With over 25 years of…
Asian Paints has launched a new ad campaign featuring popular comedy duo Krushna Abhishek and Kiku Sharda in their first-ever commercial collaboration. Playing bickering brothers dividing their ancestral home, the…
POCO India, a smartphone brand under Xiaomi, has appointed Ken Sekhar as its new Head of Marketing. Prior to this, Ken served as Senior Vice President and Head of Marketing…
May 22, 2025; National: The second half of Day 2 proceeded with an engaging session titled ‘WTF is Creative Leadership Now?’ under the theme “IGNITE THE NEW” powered by SUN…
Goafest 2025 roared to life with a high-energy performance by Bollywood’s beloved singer Mika Singh, who brought the house down at the festival’s grand inaugurationDespite pre-monsoon showers, the evening was…
Mars Wrigley India has launched Boomer Lollipop, adding a bold twist to its iconic gum brand. With three vibrant flavors—Strawberry, Orange, and Watermelon—Boomer aims to shake up the 800 Cr…
Taboola has appointed Shivani Pant as Regional Publisher Director for the Asia Pacific (APAC) region, a new role aimed at strengthening the company’s publisher partnerships in this key market. Pant,…
The Sleep Company has promoted Nirav Lalan to Chief Growth Officer (CGO), recognizing his key role in the company’s 20-fold growth since he joined in 2022. Lalan’s market insights and…
Coca-Cola India’s Fanta has solidified its position as the leader in the orange-flavored carbonated soft drink (CSD) category, holding over 50% market share. With strong double-digit growth over the past…
Mars Wrigley, operating in India since 2002, has set ambitious growth targets with popular brands like Snickers, Galaxy, Mars, and Twix. The company invests 30% of its turnover in sales…
Zepto has appointed Rachit Ranjan as its Chief Public Policy Officer, effective May 2025. In this role, Rachit will lead Zepto’s policy, regulatory, and government affairs efforts to ensure the…
19 May, 2025; Mumbai, India: Gearing up to welcome the industry for 3 days of conversations, Goafest 2025 today unveils its speaker line-up featuring the best creative and marketing minds…
Zee Media Corporation Limited (ZMCL) has introduced a unified brand identity featuring a new ‘Z’ symbol across its national and regional news channels. This rebranding aims to align the network’s…
Pranjal Karpe has been appointed Head of Performance Marketing at Voltas Limited, a Tata Enterprise. A digital marketing expert known for leveraging data to boost brand visibility, Karpe previously served…
Mother Dairy has launched a special Mumbai-centric version of its iconic ‘Maa Jaisi’ campaign, titled ‘Aai Jaisi Mumbai’, celebrating the city’s nurturing and resilient spirit. Conceptualized by Ogilvy, the campaign…
Emami Ltd. reported 8% YoY revenue growth in Q4FY25, with a 9% rise in PAT to ₹162 crore and a 14% jump in PBT. The company’s domestic business saw strong…
Global advertisers including Nestlé, Shell, and Abbott have asked a U.S. court to dismiss a lawsuit filed by X Corp. (formerly Twitter), denying claims they coordinated a boycott of the…
Digital healthcare platform MediBuddy has appointed Sidhartha Mehra as its Chief Financial Officer. With over 20 years of global and Indian experience, Mehra brings expertise in finance, M&A, IPOs, and…
Toaster India Content Studio, in collaboration with Mothership Productions, has unveiled a powerful new film to mark the launch of ‘A’ App by Axis My India — a first-of-its-kind people’s…
Meta has promoted Benjamin Joe to Regional Vice President for the Asia-Pacific (APAC) region, succeeding Dan Neary. Previously VP of Southeast Asia and emerging markets, Joe has been with Meta…