AdLift Wins SEO and Content Marketing Mandate for Apna.co
New Delhi, July 09, 2025: AdLift, a global digital marketing agency (now part of Liqvd Asia), is proud to announce that it has been awarded the SEO and content marketing…
Samsung teams up with DC Studios to celebrate ‘Superman’ film.
Samsung has partnered globally with Warner Bros. and DC Studios to celebrate the release of the new Superman film with fan activations, exclusive digital art, and themed content. The campaign,…
WPP Media’s “Media Minute” spotlights “Open Intelligence” for AI-driven marketing
WPP Media, the newly rebranded global media arm of WPP, has launched “Open Intelligence,” an AI-powered platform designed to revolutionize marketing in a post-cookie world. Moving beyond traditional ID-based targeting,…
Madison Media Sigma wins Media AOR of The Sleep Company
Madison Media Sigma, a unit of Madison World, has been appointed as the Media AOR for The Sleep Company. The agency will handle the brand’s traditional media duties, including TV…
Knorr bets on Samay Raina to promote Korean Ramen.
Knorr’s latest campaign for its Korean Ramen range takes a bold turn by again collaborating with stand-up comic Samay Raina—despite a past partnership that clashed with the brand’s tone. While…
Ting wins digital and social media mandate for Lapita, Dubai Parks & Resorts.
Ting, a leading India-based advertising agency with a presence in Chennai, Mumbai, Delhi, UAE, and the UK, has secured the digital and social media marketing mandate for Lapita, Dubai Parks…
Snehrag Raghavan joins Dentsu India as VP, Financial Services & FinTech Consulting.
Snehrag Raghavan has been appointed Vice President – Financial Services and FinTech Consulting at Dentsu India, marking a significant step in his career. He joins after over eight years at…
Hafele and Sachin launch a fresh chapter on life’s essentials.
Hafele India has launched a new digital campaign series with brand ambassador Sachin Tendulkar, focusing on “Maximising what matters the most.” Evolving from brand awareness to value demonstration, the campaign…
Teamology Bags PR and Media Mandate for Premium Eyewear Brand Rawbare
In a major development in the branding and communication space, Teamology Softech and Media Services, one of digital PR consultancies, has been awarded the PR and media mandate for Rawbare.…
DigiRovers Solutions wins digital mandate for Vision11.
DigiRovers Solutions Pvt. Ltd., a leading performance and affiliate marketing agency, has secured the full digital mandate for fantasy gaming platform Vision11. The agency will handle end-to-end performance marketing, user…
NV Group names Rohit Tiwari Senior Advisor to the Chairman.
NV Group, one of India’s top grain spirit distillers known for brands like Smoke Lab Vodka and Mohulo Gin, has appointed Rohit Tiwari as Senior Advisor to Chairman Ashok Jain.…
Samsung acquires Xealth to boost connected healthcare efforts.
Samsung Electronics has signed a definitive agreement to acquire Xealth, a leading healthcare integration platform, in a strategic move to strengthen its connected care offerings. Xealth integrates digital health tools…
Project Worldwide Bolsters India/South Asia Leadership with Strategic Appointments
Project Worldwide, one of the world’s top agency holding companies, today announced key leadership appointments designed to accelerate its growth and expand its footprint in the dynamic India/South Asia region.…
Swiggy launches sizzling IPL 2025 campaign with PivotRoots and mCanvas.
For IPL 2025, Swiggy teamed up with PivotRoots and mCanvas to deliver a dynamic, cross-platform campaign offering 66% off every time a six was hit during a match. This real-time,…
Jiostar’s Sanjog Gupta appointed ICC CEO.
The International Cricket Council (ICC) has named Sanjog Gupta as its new CEO. Formerly CEO – Sports & Live Experiences at JioStar, Gupta becomes the ICC’s seventh chief executive, bringing…
Sharvari named brand icon for Nykaa.
Nykaa has named Bollywood rising star Sharvari as its new Brand Icon to connect with young beauty enthusiasts across India. Known for her confidence and style, Sharvari will go beyond…
Ashish Rai named CEO of Decorative Paints at JSW Paints.
JSW Paints has promoted Ashish Rai to CEO – Decorative Paints. Since joining as Chief Business Officer in May 2024, Ashish has played a key role in driving the company’s…
Bigbasket names Manish Bajoria as CFO.
Bigbasket, a TATA enterprise, has appointed Manish Bajoria as its new Chief Financial Officer. With over 20 years of experience in strategic finance and digital transformation, Manish will lead the…
NIVEA India names Sreerangarajan Srinivasan as Production Center Director.
NIVEA India has named Sreerangarajan Srinivasan as the new Production Center Director for Beiersdorf Manufacturing India, effective July 1, 2025. Previously Head of Logistics & Customer Service, he will now…
Ishan Chatterjee named CEO – Sports & Live Experiences at JioStar, succeeding Sanjog Gupta.
Ishan Chatterjee will take over as CEO – Sports & Live Experiences at JioStar, succeeding Sanjog Gupta, who moves on to become CEO of the ICC. Chatterjee will continue to…
Eternal names Aditya Mangla CEO of food delivery unit.
Eternal Limited (formerly Zomato) has appointed Aditya Mangla as the new CEO of its food ordering and delivery division, succeeding Rakesh Ranjan, who steps down after a two-year tenure but…
Madison Media Plus Wins Media Mandate for Activewear Brand Strch
Madison Media Plus, part of Madison World, has secured the media mandate for Strch, an Indian activewear brand, following a multi-agency pitch. The agency will handle the brand’s complete media…
Fixderma named official skincare partner for Neeraj Chopra Classic 2025.
Fixderma, a leading dermatologist-recommended skincare brand in India, has been announced as the official skincare partner for the inaugural Neeraj Chopra Classic 2025, India’s first international javelin competition, set to…
NODWIN Gaming to handle Esports World Cup media rights sales in South Asia.
NODWIN Gaming has partnered with the Esports World Cup Foundation (EWCF) to manage media rights sales and marketing initiatives across South Asia, including India, Bangladesh, and Nepal. The collaboration aims…
Myntra launches ‘Glamstream’—a shoppable hub fusing fashion, entertainment, and instant commerce.
Myntra has unveiled Glamstream, an innovative content-commerce platform blending entertainment, fashion inspiration, and instant shopping. Positioned at the intersection of content, community, and commerce, Glamstream reflects how Gen Z and…
AdLift Welcomes Meghna Chettri as Vice President, Business Acceleration
New Delhi, July 4, 2025 – AdLift, a global digital marketing agency now acquired by Liqvd Asia is pleased to announce that Meghna Chettri has joined the company as the…
SRK brings his dance moves to Lifebuoy’s new ad jingle.
Lifebuoy has unveiled a fresh chapter in its brand journey with a new ad campaign featuring Shah Rukh Khan dancing to a reimagined version of its iconic jingle. The commercial…
Ultimate Kho Kho names Dhiraj Parasher CEO ahead of Season 3, eyes global expansion.
Ultimate Kho Kho (UKK), India’s first professional Kho Kho league, has appointed Dhiraj Parasher as its new CEO ahead of Season 3, which begins on November 29, 2025. This season…
Whilter.AI partners with Policybazaar to boost engagement.
Policybazaar, India’s leading online insurance platform, has partnered with Whilter.AI to overhaul its customer retention strategy using advanced AI-driven personalization. The collaboration focused on re-engaging policyholders at risk of churn,…
HPE acquires Juniper Networks.
Hewlett Packard Enterprise (HPE) has finalized its acquisition of Juniper Networks, a leader in AI-native networking, significantly boosting its position in the AI and hybrid cloud markets. This move doubles…