Gateway To The Media Industry Insights
Mumbai/Bengaluru – India, 29th July 2025: Astra Studios, a bold new force in global creative technology, has been officially launched. Founded by the former senior leadership from MPC, The Mill…
Lloyd, in collaboration with WPP Media and ad-tech firm Silverpush, has become the first Indian brand to deploy an AI-powered sales agent—Zimmer—in a digital campaign. Part of Lloyd’s summer campaign,…
Swiggy has rolled out the third edition of Swiggy Wiggy, its unique talent discovery initiative for delivery partners across India. Over 3,000 entries were received showcasing talents like singing, dancing,…
PepsiCo has introduced Pepsi® Prebiotic Cola, its first major innovation in the traditional cola category in 20 years. The new drink blends classic Pepsi flavor with health-conscious benefits, including just…
July 21, 2025 — India: In a major step to amplify visibility for rising content creators, YouTube has officially launched ‘Hype’ in India, a new feature designed to spotlight long-form…
ZEE5 is set to launch free ad-supported streaming television (FAST) channels in India starting August 2025, in partnership with cloud-tech provider Amagi. The initiative will offer always-on content—including movies and…
July 2, 2025; Mumbai, India: In a transformative move for the marketing industry, seasoned leaders Shamsuddin Jasani, Aatsi Desai Jasani, and Gopa Kumar Menon have announced the launch of Theblurr—an…
Global programmatic media partner MiQ has launched MiQ Sigma, a cutting-edge AI-powered advertising platform developed by its 300+ member Bengaluru Center of Excellence (CoE). This launch underscores India’s rising influence…
Vodafone and Cyient have jointly launched VISMON, an AI-powered Global Network Configuration Management solution designed to enhance network operations through intelligent, data-driven analytics. The platform unifies configuration, inventory, and performance…
Dentsu Inc. and Dentsu Anime Solutions Inc. have launched a new global brand, dentsu anime solutions (das), aimed at accelerating the international growth of Japanese anime. Responding to rising global…
Network18 has launched Creator18, a new digital venture aimed at empowering the global creator economy. Announced via LinkedIn, the initiative focuses on talent management, influencer partnerships, and creative strategy. Creator18…
Gurgaon, India – 18-June-2025: Digital ShoutOuts, a leading name in digital innovation and advertising intelligence, has officially launched Audience Base, India’s first AI-powered media planning platform that transforms how marketers…
Nas Daily (Nuseir Yassin) has launched his first marketing agency, 1000 Media, in India. Built on impactful storytelling, the agency aims to help brands and creators craft viral, emotionally engaging…
EaseMyTrip has launched EasyVijay, a unique battlefield tourism initiative, on January 26, 2025, to mark Republic Day. This program allows travelers to explore historic battlefields in India and worldwide through…
IDFC FIRST Bank, in collaboration with RuPay, has launched the FIRST EA₹N RuPay Credit Card, a UPI-enabled credit card backed by a Fixed Deposit. This card is available instantly online,…
Blinkit has taken a bold step into the food delivery market with the launch of Bistro, a standalone app that promises to deliver fresh, canteen-style meals in just 10 minutes.…
Bisleri International has announced Bollywood stars Ishaan Khatter and Palak Tiwari as brand ambassadors for Bisleri Pop, their orange-flavored fizzy drink. The #FlavourOfLove campaign, inspired by the simplicity of 1950s…
CarDekho Group, a leading auto-tech and finance platform, has unveiled its latest digital venture with the introduction of TractorsDekho. This new platform is dedicated to catering to the informational requirements…