Gateway To The Media Industry Insights
BARC India and Nielsen have announced the launch of BARC | Nielsen ONE Ads, a new cross-media measurement solution designed to provide advertisers with a unified view of advertising performance…
Digital ShoutOuts Media, a leading digital innovation and advertising intelligence company, has announced the launch of Chat-Prompt.ai, an advanced AI-driven conversational marketing platform designed to help brands create immersive, interactive…
Publicis Media India, part of Publicis Groupe, has announced the launch of Spark Foundry India, a full-funnel, AI- and data-powered media agency, further strengthening its position as one of the…
Air India SATS Airport Services (AISATS), India’s leading ground and cargo handling company, has unveiled a new brand identity and logo, reflecting its vision for a future-ready aviation ecosystem. The…
Axis Max Life Insurance has launched the BSE 500 Dividend Leaders 50 Index Fund, a passively managed equity fund tracking 50 high-dividend-yield companies from the BSE 500 across sectors such…
Haldiram Group is set to enter India’s western-style QSR market through a partnership with US-based Inspire Brands to launch Jimmy John’s sandwich chain. The move will pit Haldiram against global…
Mumbai, 10th November 2025 — ReBid, India’s first Agentic AI Agency — a Digital Agent-cy, today announced the launch of its AI Creative Studio (https://www.rebid.co/ai-creative/), a breakthrough solution designed to…
AdGlobal360 (AGL) has launched dXfactor, a new Martech consulting practice focused on AI-first digital transformation for enterprises. The initiative integrates AI, data, media, and design to deliver measurable business growth…
Shalimar Paints, a 120-year pioneer in India’s paint industry, has launched three new products combining beauty, durability, and sustainability—Hero Insignia Luxury Interior Emulsion, Hero Weatherguard 12 Luxury Exterior Emulsion, and…
OpenAI has launched OpenAI Grove, a new program to support early-stage AI talent even before they have a concrete startup idea. Unlike traditional accelerators, Grove is designed for individuals curious…
Zupee has launched Zupee Studio, a short-format content platform offering 1–3 minute stories across genres like romance, drama, comedy, and thriller. Initially available on Android and soon on iOS, it…
Wondrlab, India’s platform-first martech network, has expanded into Europe with the launch of Opportune Europe, its advanced influencer marketing platform. After acquiring Polish agency WebTalk in 2024, this move strengthens…
Shiseido, the iconic Japanese beauty brand, has unveiled its new and improved Ultimune Power Infusing Serum in the Indian market. The launch is accompanied by a striking new campaign film…
Mumbai, 20th August, 2025: Independent agencies Jack in the Box Worldwide and Tidal7 have officially announced their merger, coming together under a new name — J7. This unification brings the…
MUMBAI, India—August 21, 2025—Prime Video, India’s most loved entertainment destination, today announced a multi-year licensing collaboration with Maddock Films, securing worldwide-exclusive streaming rights to eight of its highly anticipated upcoming…
New Delhi, 21st August 2025: In a pioneering move to standardize and enhance digital marketing practices in India, Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation,…
Rihanna’s globally acclaimed beauty brands, Fenty Beauty and Fenty Skin, are set to debut in India on August 7, 2025, through an exclusive partnership with Reliance Retail, Sephora, and Tira.…
Mumbai/Bangalore, 30th July 2025: Social Panga, one of India’s leading integrated creative and digital marketing agencies has announced the launch of its in-house AI Council – enabling & driving AI-powered…
Mumbai/Bengaluru – India, 29th July 2025: Astra Studios, a bold new force in global creative technology, has been officially launched. Founded by the former senior leadership from MPC, The Mill…
Lloyd, in collaboration with WPP Media and ad-tech firm Silverpush, has become the first Indian brand to deploy an AI-powered sales agent—Zimmer—in a digital campaign. Part of Lloyd’s summer campaign,…
Swiggy has rolled out the third edition of Swiggy Wiggy, its unique talent discovery initiative for delivery partners across India. Over 3,000 entries were received showcasing talents like singing, dancing,…
PepsiCo has introduced Pepsi® Prebiotic Cola, its first major innovation in the traditional cola category in 20 years. The new drink blends classic Pepsi flavor with health-conscious benefits, including just…
July 21, 2025 — India: In a major step to amplify visibility for rising content creators, YouTube has officially launched ‘Hype’ in India, a new feature designed to spotlight long-form…
ZEE5 is set to launch free ad-supported streaming television (FAST) channels in India starting August 2025, in partnership with cloud-tech provider Amagi. The initiative will offer always-on content—including movies and…
July 2, 2025; Mumbai, India: In a transformative move for the marketing industry, seasoned leaders Shamsuddin Jasani, Aatsi Desai Jasani, and Gopa Kumar Menon have announced the launch of Theblurr—an…
Global programmatic media partner MiQ has launched MiQ Sigma, a cutting-edge AI-powered advertising platform developed by its 300+ member Bengaluru Center of Excellence (CoE). This launch underscores India’s rising influence…
Vodafone and Cyient have jointly launched VISMON, an AI-powered Global Network Configuration Management solution designed to enhance network operations through intelligent, data-driven analytics. The platform unifies configuration, inventory, and performance…
Dentsu Inc. and Dentsu Anime Solutions Inc. have launched a new global brand, dentsu anime solutions (das), aimed at accelerating the international growth of Japanese anime. Responding to rising global…
Network18 has launched Creator18, a new digital venture aimed at empowering the global creator economy. Announced via LinkedIn, the initiative focuses on talent management, influencer partnerships, and creative strategy. Creator18…
Gurgaon, India – 18-June-2025: Digital ShoutOuts, a leading name in digital innovation and advertising intelligence, has officially launched Audience Base, India’s first AI-powered media planning platform that transforms how marketers…