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Charlotte Tilbury, the global luxury beauty brand founded by makeup artist Charlotte Tilbury MBE, has unveiled Rulebook for Brides, a five-part digital content series created in partnership with Nykaa. Designed…
Kylie Cosmetics, founded by Kylie Jenner, has expanded its presence in India with a launch on Nykaa, marking a key milestone for the brand. Introduced locally by House of Beauty,…
Nykaa, India’s leading beauty and lifestyle platform, has partnered with Snapchat to launch the ‘Nykaa Snap Star Beauty Incubator Program’, a first-of-its-kind initiative to nurture the next generation of beauty…
Nykaa has named Deepika Padukone as its new global brand ambassador, celebrating a shared philosophy of self-care, individuality, and inclusivity. The actress, entrepreneur, and mental health advocate joins Nykaa as…
Nykaaland, India’s biggest beauty festival by Nykaa and BookMyShow Live, is set to debut in Delhi-NCR from November 7–9, 2025, after two successful editions in Mumbai. Hosted at NSIC Grounds,…
FSN E-Commerce Ventures Ltd, Nykaa’s parent company, recorded strong growth in FY2025, fueled by its biggest-ever marketing spend of ₹995 crore—12.5% of its net revenue. This investment focused on long-term…
Nykaa has named Bollywood rising star Sharvari as its new Brand Icon to connect with young beauty enthusiasts across India. Known for her confidence and style, Sharvari will go beyond…
Science-led beauty brand WishCare has reached a ₹300 crore annual run rate and ₹200 crore in revenue for FY 2024–25, marking a 10x growth in just two years. Founded by…
FSN E-Commerce, parent of Nykaa, reported steady growth in Q4 FY25, with overall net revenue expected to rise in the low to mid-20% range YoY. The beauty segment outperformed the…
Nykaa’s marketing expenses surged 40% YoY to Rs 2,365 million in Q2 FY25, up from Rs 1,690 million in Q2 FY24. Sequentially, marketing spends increased by 17% from Rs 2,018…
Nykaa, a leading destination for beauty enthusiasts, has taken the digital world by storm with its latest campaign, “NykaaWaaliShaadi,” captivating over 3.6 million viewers and trending at #6 on YouTube…