Kylie Cosmetics expands in India with launch on Nykaa.
Kylie Cosmetics, founded by Kylie Jenner, has expanded its presence in India with a launch on Nykaa, marking a key milestone for the brand. Introduced locally by House of Beauty,…
Nykaa partners with Snapchat to create India’s next Gen Z beauty icons.
Nykaa, India’s leading beauty and lifestyle platform, has partnered with Snapchat to launch the ‘Nykaa Snap Star Beauty Incubator Program’, a first-of-its-kind initiative to nurture the next generation of beauty…
Nykaa names Deepika Padukone brand ambassador.
Nykaa has named Deepika Padukone as its new global brand ambassador, celebrating a shared philosophy of self-care, individuality, and inclusivity. The actress, entrepreneur, and mental health advocate joins Nykaa as…
Nykaaland beauty festival arrives in Delhi-NCR this November.
Nykaaland, India’s biggest beauty festival by Nykaa and BookMyShow Live, is set to debut in Delhi-NCR from November 7–9, 2025, after two successful editions in Mumbai. Hosted at NSIC Grounds,…
Nykaa spends ₹995 Cr on FY25 marketing, blending AI and influencers to reshape retail.
FSN E-Commerce Ventures Ltd, Nykaa’s parent company, recorded strong growth in FY2025, fueled by its biggest-ever marketing spend of ₹995 crore—12.5% of its net revenue. This investment focused on long-term…
Sharvari named brand icon for Nykaa.
Nykaa has named Bollywood rising star Sharvari as its new Brand Icon to connect with young beauty enthusiasts across India. Known for her confidence and style, Sharvari will go beyond…
WishCare hits ₹300 Cr ARR with science-driven skincare.
Science-led beauty brand WishCare has reached a ₹300 crore annual run rate and ₹200 crore in revenue for FY 2024–25, marking a 10x growth in just two years. Founded by…
Nykaa’s beauty segment sees strong Q4 FY25 growth.
FSN E-Commerce, parent of Nykaa, reported steady growth in Q4 FY25, with overall net revenue expected to rise in the low to mid-20% range YoY. The beauty segment outperformed the…
Nykaa’s Q2 FY25 marketing spend rises 40% YoY to Rs 2,365 mn.
Nykaa’s marketing expenses surged 40% YoY to Rs 2,365 million in Q2 FY25, up from Rs 1,690 million in Q2 FY24. Sequentially, marketing spends increased by 17% from Rs 2,018…
Nykaa unveils its latest bridal campaign titled “NykaaWaaliShaadi.”
Nykaa, a leading destination for beauty enthusiasts, has taken the digital world by storm with its latest campaign, “NykaaWaaliShaadi,” captivating over 3.6 million viewers and trending at #6 on YouTube…