After nearly a year-long pause due to the Ghatkopar hoarding collapse that killed 17 people, the BMC is expected to resume approvals for new hoardings post-monsoon, according to Bright Outdoor Media. The company highlighted this update during its earnings call, noting that permissions for LED ads have resumed, and hoarding approvals are set to follow soon.
Bright’s Chairman Dr. Yogesh Lakhani stated hoardings in Mumbai could increase by 1,000–2,000, adding to the current 1,000–1,200 BMC-managed units. Despite the halt, Bright reported 18.8% YoY revenue growth in FY25, with a 20% EBITDA margin and strong advertising demand from new infrastructure and media launches.
The company is also expanding into digital and integrated media, launching a new expert team in July to boost growth by 20–25%.
Meanwhile, BMC earned ₹234.78 crore from hoarding fees in 2024–25, up 48.7% from the previous year. However, regulation remains a challenge with eight different authorities overseeing hoarding approvals. BMC awaits a report by Justice Dilip Bhosale to inform its updated advertising policy and enhance oversight.