Myntra has unveiled a quirky new campaign for its express delivery service, M-Now, conceptualized by DDB Mudra. Featuring Vihaan Samat, Sumukhi Suresh, Sakshi Shivdasani, and Ayesha Kanga, the two ad films highlight how M-Now solves last-minute fashion and beauty emergencies by delivering essentials in as little as 30 minutes across Bengaluru, Delhi-NCR, and Mumbai.
Blending humor and relatability, the campaign taps into everyday moments of urgency, with each cast member bringing their unique style and Gen Z appeal. Myntra’s Senior Director of Marketing, Abhishek Gour, emphasized M-Now as a seamless, on-demand solution for fast-paced lifestyles. The campaign aims to position M-Now as the go-to for instant fashion fixes, with speed, style, and spontaneity at its core.