Whisper World is revolutionizing TV advertising with its In-Content Advertising (ICA) technology, seamlessly embedding branded visuals into transition scenes within TV shows. This innovative approach addresses ad fatigue—affecting 71% of viewers—by integrating ads into content without disrupting the viewing experience.
Led by CSO Nidhee Kekre, Whisper World’s AI-driven ICA offers a scalable, cost-effective alternative to traditional product placements and enhances the impact of TVCs. When combined, ICA and TVCs have shown a 42% boost in brand recall, 30% rise in message retention, and 11% increase in purchase intent.
With ICA adoption growing over 300% in the past three years, and new tools enabling precise performance tracking, Whisper World is breathing new life into TV advertising—making it more relevant, measurable, and effective for brands across India.