Art-E Mediatech, a leading creative, media, and MarTech agency, has won the full creative mandate for lifestyle tech brand Dylect after a multi-agency pitch. The scope covers end-to-end marketing, including creative planning, social media, influencer collaborations, media buying, performance marketing, brand strategy, and digital ad production. The partnership aims to position Dylect as a trusted everyday tech companion through relatable, insight-driven campaigns.
By blending creativity, technology, and market intelligence, Art-E will craft narrative-led campaigns to strengthen Dylect’s consumer engagement across platforms. Leaders from both companies emphasized their shared focus on innovation and consumer-first thinking, with the collaboration set to deliver impactful campaigns showcasing Dylect’s lifestyle-driven innovations in the consumer durables and car solutions space.