New Delhi, September 2025: SW Network has partnered with Flipkart to launch a nationwide pre-buzz campaign announcing the arrival of iPhone Season on Big Billion Days. The objective was clear: to highlight the scale of trust India places in Flipkart for iPhone purchases and strengthen its position as the country’s most preferred platform for iPhone buyers.
The Insight
Over the years, one cultural truth has remained constant. India trusts Flipkart as the go-to destination for buying iPhones during Big Billion Days. This trust became the foundation of the campaign.
The Creative Approach
The idea was built on bold, absurd but relatable comparisons that highlighted the scale of iPhones sold during last year’s Big Billion Days. From the number of daily Delhi Metro passengers to annual flight take-offs and even traffic on the Delhi-Gurgaon Expressway, every statistic was shown to be fewer than the number of iPhones sold on Flipkart.
The Execution
The campaign unfolded through multiple high-impact layers designed to spark conversations across touchpoints.
- Billboard Series
We launched a series of bold, witty billboards at high-footfall locations including Rajiv Chowk Metro, Mumbai Airport and the Delhi-Gurgaon Expressway. Each creative compared the staggering number of iPhones sold on Flipkart last Big Billion Days with relatable cultural references such as metro passengers, flight take-offs and city traffic. This turned daily commutes into a moment of discovery and conversation, and quickly made the billboards crowd favourites. - Celebrity Collaborations
To scale the message further, trusted and loved personalities joined the campaign. Cricketing icon Virender Sehwag and actor Archana Puran Singh featured in films that brought humor, authority and entertainment value, ensuring the buzz travelled far beyond outdoor and into the mainstream. - Plane Announcements and Offline Touchpoints
Offline innovations pushed the idea into unexpected spaces. Even airplane announcements joined in, comparing cruising altitude with the towering stack of iPhones sold, creating a delightful surprise for flyers. This layer ensured the campaign was not just seen but also experienced in everyday life. - The Internet Joined In
The quirky comparisons and high-visibility placements quickly made their way online. Memes, LinkedIn posts and user-generated spins amplified the creative even further. The billboards became conversation starters on social media, proving that the idea had crossed seamlessly from outdoor to digital culture.
The Bigger Picture
“iPhone Season on Flipkart’s Big Billion Days has become more than just a sale, it is a cultural moment,” said Raghav Bagai, Co-Founder of SW Network. “From iconic billboards to trusted voices like Virender Sehwag and Archana Puran Singh, our goal was to spark nationwide chatter and make iPhone Season impossible to miss.”
With this multi-channel, high-energy campaign, SW Network has ensured that iPhone Season on Flipkart’s Big Billion Days once again captures India’s imagination, setting the stage for record-breaking anticipation and sales.