22nd September 2025, New Delhi: boAt, India’s No.1 audio wearables brand, has launched its latest festive campaign ‘Upgrade to boAt’, a creator-led initiative designed to inspire consumers to celebrate with smarter, brighter, and more joyful experiences. The campaign unfolds through four witty and engaging films featuring celebrated personalities across music, comedy, film, podcasting, and traditional art. At the heart of the campaign lies a relatable insight: creators put immense effort into producing high-quality content, only for it to be experienced on average devices by their audiences. Through humour and storytelling, ‘Upgrade to boAt’ nudges viewers to elevate their festive season with boAt’s powerful audio and cutting-edge technology.
The campaign unfolds through four creator-led films across genres, each wittily capturing the frustration of content that deserves better listening. The first film shows Samay Raina and KR$NA clashing on a flight, only to later team up to troll the protagonist for not using boAt’s Airdopes Prime 701 ANC. Followed by the second film, Simran Mangeshkar and Darsheel Safary leave even the harshest critic, Rajeev Masand, speechless with boAt Aavante Prime 6250DA’s immersive sound. The third film features podcaster Ranveer Allahabadia inspiring an idle railway passenger to power up and enjoy his podcasts with boAt’s high-capacity power-bank. The campaign concludes with the fourth film capturing Falguni Pathak storming a garba party with a hammer, smashing an ordinary speaker, and upgrading to boAt’s PartyPal 700 for an unmatched garba experience.
Adding to the playful note of the campaign, a boAt spokesperson says, “Festivals in India are about joy, music, and togetherness. With ‘Upgrade to boAt,’ we want to encourage audiences to experience the celebrations with technology that matches the energy and quality of the content they love.”
The campaign films are now live across digital platforms and social media channels, ensuring wide festive reach and resonance with boAtheads across the country. With ‘Upgrade to boAt’, the brand continues to cement its position at the intersection of culture, entertainment, and technology, while bringing unmatched sound and innovation to every celebration.
boAt is weaving its premium technology into India’s festive celebrations with an extensive product line and wide retail presence. The festive portfolio features the Nirvana Pro TWS series—co-created with filmmaker Imtiaz Ali, Grammy-winning sound engineer Luca Bignardi, and tech influencer Technical Guruji – alongside popular models like the Airdopes Prime 701 ANC, Airdopes 800, and Airdopes Supreme. For larger-than-life sound, the premium Aavante Prime 6250DA soundbar and PartyPal 700 deliver immersive experiences, while innovations like the Smart Ring Active Plus and the recently launched Chrome Endeavour smartwatch bring cutting-edge wearables to the lineup.
All products are available at special festive discounts on the official boAt Lifestyle website, leading e-commerce platforms including Amazon and Flipkart, quick-commerce services like Blinkit, Instamart, and Zepto, as well as select offline stores, ensuring easy access for customers across the country.
About boAt:
Headquartered in India, Imagine Marketing Limited (IML) brand owner of the mark “boAt” offers a product portfolio ranging from audio gear, smart wearables, personal grooming, mobile accessories, and much more. Under the Imagine umbrella, boAt came to life and was able to disrupt the audio industry to become the #1 Audio Wearables brand in the country (In terms of shipments per the latest IDC data). boAt’s portfolio offers well-designed, innovative, and distinctive fashionable lifestyle-oriented products at attractive price points targeted at a young and widely addressable audience within India. Imagine Marketing has associated itself with global names such as Qualcomm and Dolby to innovate their products and is backed by Warburg Pincus, a global private equity fund, Malabar Investments and Fireside Ventures. The company currently has offices across Delhi, Mumbai & Bengaluru.