Alstone has launched a new TVC featuring Bollywood star Kartik Aaryan to promote its premium cladding range, under the tagline “Think Cladding, Think Alstone.” The campaign highlights Alstone’s innovative and durable solutions, targeting architects, designers, homeowners, and the wider consumer base.
In the film, Aaryan humorously admits he can’t leave his home because of its stunning look, crediting Alstone’s stylish and durable cladding. The narrative positions cladding not just as a construction material but as a key element of design and lifestyle.
MD Sumit Gupta said Aaryan’s dynamic persona reflects the brand’s ethos of trust and quality, while VP Pankaj Malhotra added that the campaign aims to build strong brand recall and make Alstone the first choice for cladding needs.
The launch is backed by a 360-degree campaign across digital, print, and outdoor media, designed to boost awareness, inspire homeowners, and reinforce Alstone’s leadership in innovative, aesthetically appealing cladding solutions.