National, September, 23, 2025: TechnoSport, India’s fastest-growing activewear brand, has launched its festive Durga Pujo campaign film, ‘Fit for Pujo’, alongside the opening of two Exclusive Brand Outlets (EBOs) in Mani Square Mall, Kolkata, and Sentrum Mall, Asansol. The campaign captures the emotional build-up to Pujo, the sights, sounds, and aspirational joy of new clothes, while the store launches underline TechnoSport’s strategic focus on Eastern India as the next big growth driver.
The film, launching on the auspicious day of Mahalaya, which marks the day Maa Durga commences her journey from her heavenly abode to earth, also features acclaimed Bengali actor Bhaswar Chatterjee, whose presence adds an authentic cultural layer to the narrative. Known for his versatile performances across television, cinema, and theatre, Bhaswar has built a deep-rooted connection with audiences in Bengal over decades. His grassroots appeal and strong resonance with local communities make him a natural fit for TechnoSport’s Durga Pujo campaign, helping the brand strike an emotional chord with consumers in the East. By associating with a figure who embodies both familiarity and trust, TechnoSport strengthens its cultural salience.
Durga Pujo is not just a festival, it is a season of light, joy, and fresh beginnings. TechnoSport’s film, narrated through evocative visuals and voiceover, celebrates how Pujo is defined by the joy of new attire and renewal of self, connecting that spirit to TechnoSport’s arrival as Kolkata’s new activewear shopping destination.
About the Film:
The film is narrated through a poetic voiceover that moves from ‘Autumn whispers’ indicating that Pujo is near to ‘fresh attire, fresh joy’, seamlessly connecting the cultural essence of Pujo with TechnoSport’s promise. Centered on themes of renewal, light, and fresh identity, it captures the emotional build-up of the festival and positions TechnoSport as the brand that styles the ‘new you’, embodying the spirit of festive transformation.
Speaking on the launch of the campaign, Patralika Agrawal, Head of Marketing, TechnoSport, said, “Pujo is not just about new clothes, it’s about preparing yourself for a season of energy, joy, and fresh beginnings. With ‘Fit for Pujo,’ we wanted to capture that spirit, encouraging consumers to celebrate the festival not only in style but with a sense of fitness and renewal. TechnoSport stands for performance that fits seamlessly into everyday life, and during Pujo, that means activewear that feels as festive as it is functional. Featuring Bhaswar Chatterjee brings in the cultural authenticity that Bengal deeply relates to, while launching the campaign on Mahalaya and opening new stores in Kolkata and Asansol ensures we’re part of the consumer’s festive journey in a meaningful way. Our newly opened outlets are designed to deliver not only high-performance apparel but also an immersive shopping experience that reflects the vibrancy and renewal of Pujo, helping us create deeper brand connections across the East.”