Vi-John, India’s leading shaving cream brand, has launched a new campaign with Ranbir Kapoor titled “Photocopy Nahi, Original Dikho.” The campaign highlights grooming as a way of expressing individuality and confidence, encouraging men to embrace originality rather than imitation.
Conceptualized by Havas Creative India with Dentsu Media, the campaign spans TV, digital, print, and social platforms. It also introduces Vi-John’s new premium shaving range with sulphate-free, dermatologically tested products and razors.
With Kapoor’s charisma and a fresh storytelling approach, Vi-John positions itself not just as a grooming brand but as a symbol of authenticity, blending its six-decade legacy of trust with modern aspirations of today’s youth.