Paragon Footwear has launched a new Diwali campaign that celebrates family bonds, laughter, and the beauty of festive imperfections. Conceptualised by Tumeriq Integrated Marketing Solution, the film uses a visual-first narrative with minimal dialogue to capture authentic moments of togetherness.
Blending humour, nostalgia, and warmth, the campaign highlights Paragon’s role in Indian families’ festive journeys. A special Marathi edition has also been created to strengthen regional connect in Maharashtra. The campaign will run across TV and digital platforms, reflecting Paragon’s promise of comfort, style, and tradition during celebrations.