redBus has launched its Dussehra campaign, “Taking India Home Sale”, running from 22nd September to 5th October, with AI-generated festive ads and special discounts across bus, rail, and hotel bookings. The campaign celebrates the joy of homecoming and will be followed by a Diwali leg in October.
Using VEO3 technology, the films capture festive warmth, family moments, and travel camaraderie, reinforcing redBus’ role in connecting millions during the season. Offers include up to ₹300 off on bus tickets, ₹200 off on rail bookings, and up to 55% off on hotels.