JioMart has launched its festive campaign JioUtsav, themed “Kyonki India Chahe Aur”, highlighting that shoppers don’t need to choose between value, variety, or convenience—they can have it all.
Headlined by MS Dhoni, with Sunidhi Chauhan, Shivaji Satam, and Narain Karthikeyan, the campaign features witty films showcasing JioMart’s promises: Dhoni embodies trust and simplicity, Chauhan represents wide range, Satam underscores transparent pricing, and Karthikeyan dramatizes speedy delivery.
Positioning itself as the one-stop destination for groceries, electronics, fashion, and home essentials, JioMart emphasizes clear pricing, great deals, and fast delivery—including groceries in 10–30 minutes with JioMart Quick.
The campaign rolls out across TV, digital, social media, and OOH, with hero films, cutdowns, and short edits designed to reinforce JioMart’s festive value promise.