Fortune Foods, part of AWL Agri Business Ltd, marked Durga Pujo 2025 in West Bengal with massive festive branding and impactful social initiatives. The brand created a striking presence with large-scale takeovers at Ultadanga Crossing, Deshopriyo Park, and across 60 major pujos in Kolkata, along with immersive experiences like a sky-LED walkthrough and residential society activations.
Beyond visibility, Fortune continued its ‘Sobar Pujo’ initiative, taking 160 orphanage children pandal-hopping and distributing 1,000+ bhog thalas at old-age homes. It also launched a nationwide digital campaign, ‘Pass on Your Bhog Thala,’ encouraging people to share symbolic meals, culminating in Kolkata with food distribution for underprivileged communities.
Through its blend of festive activations and inclusive outreach, Fortune reinforced its role as both a trusted staple and a brand that embodies the true spirit of Durga Pujo.