Verve Media has launched the “Just Say It” campaign for SNITCH, India’s fastest-growing D2C menswear brand, to challenge the social hesitation around complimenting men. The 60-second digital film uses Snitch’s signature witty and relatable tone to highlight how men often receive silent appreciation instead of spoken praise.
Built around three everyday scenarios the Freeze, the Nod, and the Look the film captures how compliments for men often get stuck in silence. A voiceover ultimately urges viewers to break this cultural barrier, ending with the powerful message: “Maybe it’s time we… Just Say It.”
Verve Media’s Co-founder Mayur Gole highlighted the campaign’s insight-driven approach, while SNITCH’s CMO Chetan Siyal emphasized how Men’s Day is the perfect moment to encourage people to openly appreciate men’s efforts.
The campaign is now live across Snitch’s digital platforms, including YouTube, Instagram, and Meta.