Mondelēz International has officially introduced the iconic Lotus Biscoff biscuit to India with a new integrated campaign titled “Welcome to the Biscoff Feeling.” The launch included an immersive experience in Mumbai featuring tasting zones, creator-led content spaces, and brand installations attended by media, influencers, and guests.
The campaign film highlights how Biscoff’s unique caramelised flavour elevates everyday moments, reinforcing the emotional tagline. Developed with Ogilvy, Wavemaker, and Edelman, the campaign will span outdoor, digital, influencer collaborations, cafés, and airline partnerships.
Brand leaders said the goal is to make Biscoff a premium, cultural and emotional experience rather than just a product launch inviting India to discover and feel the “Biscoff moment.”