MR.DIY has unveiled its new ‘Genie’ campaign featuring Rajkummar Rao, marking the second phase of their ongoing partnership. In this humorous film, Rao plays a genie who realizes he’s no longer needed because MR.DIY already fulfills every household wish with real, accessible products not magic. The campaign reinforces the brand’s promise of convenience and value, offering over 15,000 products across categories like home improvement, décor, lifestyle, stationery, and utilities.
Building on the July 2024 film and the tagline “Milega kya, mat pooch – MR.DIY has sabkuch,” this chapter positions MR.DIY as a modern-day solution to everyday needs. With a growing presence across India, especially in Tier-II and Tier-III cities, the brand aims to strengthen its identity as an affordable, practical, and reliable shopping destination.