Ferrero India has kicked off the year-end party season with a stylish new digital campaign featuring brand ambassador Hrithik Roshan. The film celebrates togetherness, indulgence and the joy of shared moments, showing how Ferrero Rocher’s signature golden touch can elevate even the simplest celebrations into something memorable.
Set against the backdrop of an intimate year-end gathering, the film opens with friends preparing a cosy soirée filled with soft lighting, florals and warm conversations as they bid farewell to the year gone by. The mood shifts the moment Hrithik arrives with a box of Ferrero Rocher. As the iconic gold-wrapped chocolates are unveiled, the setting transforms golden hues fill the space, subtle shimmer appears in the décor and attire, and the atmosphere turns distinctly celebratory as guests come together to savour the moment.
The film builds to a visually rich crescendo, with floating candles gliding over a serene pool and a striking Ferrero Rocher pyramid emerging as the centrepiece of the evening. Through these moments, the brand reinforces its promise of indulgence highlighting the familiar blend of crisp, creamy and crunchy textures that define each praline, wrapped in its unmistakable golden foil.
Commenting on the campaign, Zoher Kapuswala, Marketing Head, Ferrero India Subcontinent, said the year-end season is about celebrating connections and welcoming new beginnings. He added that the film reflects how Ferrero Rocher can add a sense of elegance and warmth to shared occasions, making them feel truly special.
With this campaign, Ferrero Rocher once again positions itself as a symbol of premium gifting and festive indulgence. The film brings the brand’s “golden touch” to life, inviting consumers across India to mark the holiday season with moments of joy, togetherness and a little extra sparkle.